<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=577820730604200&amp;ev=PageView&amp;noscript=1">

People use the social channels in two very different ways. One of these ways is extraordinarily useful, and one is mostly an enormous waste of time. Your results using the social channels are based on which of these choices you make.

Consumption

Most consumption is a poor choice. The Internet provides an infinite number of distractions. If there is something that interests you, the social channels will provide access. If you are bored, you can scroll and scroll and scroll forever, or until something captures your attention.

Consuming content may entertain you, and it may occasionally educate you, but mostly it steals your time, producing nothing in return for the investment you’ve made.

Creation

There has never been a greater boon to creators than the Internet, and specifically the social channels.  I now call this digital, distinguishing the practical commercial aspects from pure consumption.

If you are a writer, you can publish. If you are an entertainer, you can entertain. If you are someone who sells, you can create awareness and establish your expertise. If you are a business, there has never been a bigger, better platform from which to conduct commerce.

It doesn’t matter much where you are and what you do; if you are a creator, the digital channels are unmatched—and if they aren’t in your space, they soon will be. But only for creators.

Artist? Perfect! Solopreneur? Outstanding! Small or Medium-sized business? Nothing better on Earth. Big commercial enterprise? Scale has a whole new meaning.

The digital transformation, which we are still on the front end of, is going to impact you differently depending upon whether you are primarily a consumer or a creator. It is a content creator’s world, and you are just living in it.

Tags:
Sales 2017
Post by Anthony Iannarino on April 5, 2017

Written and edited by human brains and human hands.

Anthony Iannarino
Anthony Iannarino is a writer, an international speaker, and an entrepreneur. He is the author of four books on the modern sales approach, one book on sales leadership, and his latest book called The Negativity Fast releases on 10.31.23. Anthony posts daily content here at TheSalesBlog.com.
Sales-Accelerator-Virtual-Event-Bundle-ad-square
salescall-planner-ebook-v3-1-cover (1)

Are You Ready To Solve Your Sales Challenges?

Anthony-Solve-Sales

Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

Solve for Sales

Join my Weekly Newsletter for Sales Tips

Join 100,000+ sales professionals in my weekly newsletter and get my Guide to Becoming a Sales Hustler eBook for FREE!