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The recipe isn’t always pleasant. The results, however, are quite the opposite. You cannot have the results without following the recipe.

The recipe begins with Hard Work. It takes much more Hard Work than most people are willing to provide to produce the results you want, and any shortcoming here destroys the results. The recipe requires that you wake up early, work late, and even spend your weekend working. It also requires that you do the things that you don’t like to do, as well as the work to which you easily give yourself over. If you don’t like Hard Work, then the result is not available to you.

You have to add a large quantity of Patient Persistence. You must continue to pursue the result you want, even when what you are doing isn’t producing evidence that it’s working. The patient part of this ingredient means you are going to have to wait, maybe longer than you believe you should have to wait. The persistence part requires that you keep taking action, always pushing forward, in no way dissuaded from the result you are building towards. If you resist either the patience or the persistence, the result will elude you.

To have what you want, you have to become the person who can generate that result. That means you have to Grow. Growth means being uncomfortable. It means you stretch yourself beyond what you are now to become a bigger, better version of yourself. You need to be the person who comes after the person you are right now. The recipe requires that you give

The most important part of the recipe is to have a Vision of what you want. Nothing works if you don’t know what result you want, why you want it, and why it’s worth the time and effort.

Follow the recipe.

Tags:
Sales 2017
Post by Anthony Iannarino on September 29, 2017

Written and edited by human brains and human hands.

Anthony Iannarino
Anthony Iannarino is a writer, an international speaker, and an entrepreneur. He is the author of four books on the modern sales approach, one book on sales leadership, and his latest book called The Negativity Fast releases on 10.31.23. Anthony posts daily content here at TheSalesBlog.com.
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