--- title: 10 Things You Must Resist to be Successful | The Sales Blog description: What you may not realize is that your biggest battle isn't about what you should do, but rather, about you should not do. image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_722598052.jpg --- ### [Now booking SKO meetings for 2026/27! Learn more](https://www.thesalesblog.com/authority) [![Iannarino The Sales Blog](https://www.thesalesblog.com/hubfs/2021%20Website/Images/ai-logo-web.svg) ](https://www.thesalesblog.com) - WIN AT SALES - The Sales Environment - [ Sales is broken ](https://www.thesalesblog.com/sales-is-broken) - [ Modern sales ](https://www.thesalesblog.com/revenue-growth-blueprint) - Sales Resources - [ Blog ](https://www.thesalesblog.com/blog) - [ Podcast ](https://www.thesalesblog.com/blog/tag/the-anthony-iannarino-show) - [ Live Training Events ](https://events.thesalesblog.com) - [ Modern Sales Methodologies for Enterprises ](https://www.thesalesblog.com/modern-sales-metholodogies) [![View Events](https://no-cache.hubspot.com/cta/default/2922376/b2e09c31-23bf-4ae9-b840-9ce632f62111.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/b2e09c31-23bf-4ae9-b840-9ce632f62111) ###### Live Training Events ### Upcoming training events & workshops [![Sales Accelerator Training](https://no-cache.hubspot.com/cta/default/2922376/cda2541c-e77c-44de-9752-0a68716d50e9.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/cda2541c-e77c-44de-9752-0a68716d50e9) ###### Online Training Platform ### Sales Accelerator [![Revenue Growth Blueprint](https://no-cache.hubspot.com/cta/default/2922376/b2913e6b-029b-4079-96bb-20e4ad251bc6.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/b2913e6b-029b-4079-96bb-20e4ad251bc6) ###### #1 Resource ### Revenue Growth Blueprint - [ BLOG ](https://www.thesalesblog.com/blog) - [ SPEAKING ](https://www.thesalesblog.com/speaking) - SALES TRAINING - [ Sales Accelerator + Monthly Webinars Bundle ](https://www.thesalesblog.com/sales-training-events-bundle) - [ For Individual Reps ](https://www.thesalesblog.com/individuals) - [ For Teams ](https://www.thesalesblog.com/sales-accelerator) - [ Events & Other Programs ](https://events.thesalesblog.com) - [ Hire Anthony to Speak ](https://www.thesalesblog.com/speaking) - [ Modern Sales Methodologies for Enterprises ](https://www.thesalesblog.com/modern-sales-metholodogies) - [ EVENTS ](https://events.thesalesblog.com) - [ BOOKS ](https://www.thesalesblog.com/books) - [ ABOUT ](https://www.thesalesblog.com/anthony-iannarino) - [ CONTACT ](https://www.thesalesblog.com/contact) - Hit Sales Targets [![View Events](https://no-cache.hubspot.com/cta/default/2922376/b2e09c31-23bf-4ae9-b840-9ce632f62111.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/b2e09c31-23bf-4ae9-b840-9ce632f62111) ###### LIVE TRAINING EVENTS ### Upcoming virtual training events & in-person workshops ###### Improve your win rates [![Speaking](https://no-cache.hubspot.com/cta/default/2922376/2a02e2ae-517f-42dc-a8db-40ef42615279.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/2a02e2ae-517f-42dc-a8db-40ef42615279) ###### Keynotes & Workshops ### Hire Anthony to Speak @ Your Event # 10 Things You Must Resist to be Successful ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) June 9, 2018 What you may not realize is that your biggest battle isn’t about what you should do, but rather, about what you should not do. 1. **Negativity**: There is tremendous pressure to become negative. Most of the media that come in through your senses is negative, often presenting an action you just can't resist, such as indulging in pessimistic narratives. If you don’t [protect yourself](https://www.thesalesblog.com/blog/protect-yourself-at-all-times), you can become cynical, skeptical, and pessimistic. Resist negativity in all of its forms and maintain a positive attitude. 2. **Apathy**: In an age of nihilism, many struggle with finding [meaning and purpose](https://www.thesalesblog.com/blog/the-power-in-clarity-of-purpose), becoming apathetic and not believing that anything matters. The reason you are given a life is so you can decide for yourself what matters and make the difference you want to make. 3. **Complacency**: A little bit of success can cause one to [rest on their laurels](https://www.thesalesblog.com/blog/fear-complacency-your-clients-do), being too satisfied with where they are and missing the opportunity to reach their full potential. Pleased is fine, satisfied is not. 4. **Fear**: Fear provides one of two things. It provides a reason to fly away or a reason to fight. Resisting the desire to turn away and stepping into your fear is [courage](https://www.thesalesblog.com/blog/the-courage-to-go-first), and it is all that is necessary to turn fear into fuel. Remember, it's the choices you make and the challenges you can resist that define your path forward. 5. **Judgment**: Resist jousting others harshly and look on them instead with [compassion](https://www.thesalesblog.com/blog/compassion-empathy). Then offer yourself that same lack of judgment. Unless you have a time machine, there is nothing you can do about your past, so there is no reason to live there. 6. **Comfort**: Humans are designed to seek pleasure and avoid pain – not only pain but discomfort. But the price of success and happiness is effort. It’s not that pleasure is all bad, just that [too much of a good thing](https://www.thesalesblog.com/blog/are-you-motivated-by-comfort) is a bad thing. The laws of success require that you do the hard work of planting seeds if you are to yield your harvest. 7. **Entertainment**: Variety. [Distraction](https://www.thesalesblog.com/blog/the-hustlers-playbook-education-over-entertainment). Novelty. You are hard-wired to seek these things, and in a world of infinite distractions, entertainment is always present and always available. Sometimes, the lure of entertainment can present an action you just can't resist. While there's nothing inherently wrong with entertainment and distraction, you must resist allowing them to dominate your time and energy. 8. **Ingratitude**: You have much for which to be grateful. But it is easy to take for granted the things for which you should be grateful. When you are truly grateful, you will [appreciate the bad with the good](https://www.thesalesblog.com/blog/10-things-for-which-you-should-be-grateful), the cold with the warmth, and the struggle with the success. Resist ingratitude. 9. **Procrastination**: Much of the work you put off should be done now. By putting it off, you reduce the time you have to produce the best result possible. You increase the stress. At some point, you need to [do something](http://thesalesblog.com/2018/01/27/resist-needs-done/) with a tight deadline, and the fact that you have put off doing other work brings a sense of being overwhelmed. Fight the desire to push things into the future that should be done now. 10. **Excuses**: You must [resist absolving yourself of responsibility](https://www.thesalesblog.com/blog/how-you-know-your-excuses-arent-true) for that which you are responsible. By taking responsible you empower yourself, and you create trust in others. You own the outcomes you are responsible for generating. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2018](https://www.thesalesblog.com/blog/tag/2018) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on June 9, 2018 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/c9f553be-fbba-4813-9199-95c1603472e7.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/c9f553be-fbba-4813-9199-95c1603472e7) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2024-08-05T9:50:25 AM", "datePublished" : "2018-06-09 23:23:20", "description" : "What you may not realize is that your biggest battle isn't about what you should do, but rather, about you should not do.", "headline" : "10 Things You Must Resist to be Successful", "image" : { "@type" : "ImageObject", "height" : 16, "url" : "https://f.hubspotusercontent20.net/hubfs/2922376/Image/favicon.ico", "width" : 16 }, "mainEntityOfPage" : { "@id" : "https://www.thesalesblog.com/blog/10-things-you-must-resist-to-be-successful", "@type" : "WebPage" }, "name" : "10 Things You Must Resist to be Successful", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 24, "url" : "https://f.hubspotusercontent20.net/hubfs/2922376/TSB/images/TSB%20Logo%20Dark.svg", "width" : 228 }, "name" : "The Sales Blog" } } ```