--- title: "Applying a New Daily Productivity Formula, with Allen Brouwer – Episode #89 | The Sales Blog" description: While Allen Brouwer probably wouldn’t call the system outlined in his new “Self Journal” a productivity formula, that’s exactly what it is. He and his business partner, Cathryn created the Self Journal for themselves as a tool to help them run multiple businesses. When they did and began to realize the power of what they’d […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/ITA-allen-brouwer.jpg --- ### [Now booking SKO meetings for 2026/27! 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He and his business partner, Cathryn created the Self Journal for themselves as a tool to help them run multiple businesses. When they did and began to realize the power of what they’d created, they decided to launch the Self Journal as a Kickstarter campaign – and were fully funded within 28 hours. When Anthony first saw their video he was blown away and bought his own Self Journal immediately. You can hear about this productivity tool, why it’s different and ultra effective, and how you can get your own free PDF copy, on this episode of In The Arena.   [Applying a New Daily Productivity Formula, with Allen Brouwer - Ep 89 @BestSelfCoClick To Tweet**](https://twitter.com/share?text=Applying+a+New+Daily+%23Productivity+Formula%2C+with+Allen+Brouwer+-+Ep+89+%40BestSelfCo&via=iannarino&url=https://thesalesblog.com/2017/06/15/applying-new-daily-productivity-formula-allen-brouwer-episode-89/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare) ## Part of Allen’s Productivity Formula: The 13-week goal-setting roadmap. One of the ingenious things that make the Self Journal so helpful is that it provides a 13-week framework by which anyone can accomplish any goal. That may sound outrageous, but keep reading. The premise is that most people procrastinate and never accomplish their goals because they set too large of a time frame for its completion. By crunching the timeframe into just 13 weeks, action is required every day – and you’ll be amazed how quickly significant steps can be taken. Listen to how Allen describes the process to discover how you can make use of it, on this episode. ## If you didn’t do something brag-worthy, you weren’t very productive ~ Anthony Iannarino One of the markers Anthony uses to gauge his own productivity is whether or not he did something he really wants to tell other people about. Was there an accomplishment in your day that you are excited about? Did you reach a marker or milestone of some sort that has you jazzed? If so, you were undoubtedly productive. If not, you probably weren’t. You can hear Anthony discuss this concept with his guest, Allen Brouwer, co-creator of the Self Journal on this episode, so be sure you make the time to listen.   [If you didn’t do something brag-worthy, you weren’t very productive ~ Anthony Iannarino @BestSelfCoClick To Tweet**](https://twitter.com/share?text=If+you+didn%E2%80%99t+do+something+brag-worthy%2C+you+weren%E2%80%99t+very+%23productive+%7E+Anthony+Iannarino+%40BestSelfCo&via=iannarino&url=https://thesalesblog.com/2017/06/15/applying-new-daily-productivity-formula-allen-brouwer-episode-89/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare) ## Do you write down your goals? Do you write them down repeatedly? Here’s why you should. We’ve all heard that the chance of fulfilling your goals increases dramatically simply by writing them down. But Allen Brouwer says that your goal-accomplishment success rate goes up even more when you write down your goals repeatedly. He’s in the habit of writing down his goals every day – sometimes multiple times every day. In this conversation with Anthony you’ll hear him explain how he discovered this productivity hack, why he does it repeatedly, and the amazing results he’s seen come from it. ## Focused attention on the most important things accomplishes tons, fast. One of the things you want to come out of your morning or weekly planning time is a very clear focus on what the most important tasks are for you to accomplish each day. Then you’re set up to be productive and ultimately, successful. Focused attention on the most important things on your radar enables you to take massive action on those things, moving you forward and accomplishing major things in record time. Find out how the process works and how you can make it a reality in your life, on this episode of In The Arena, with guest Allen Brouwer.   [Focused attention on the most important things accomplishes tons, fast @BestSelfCoClick To Tweet**](https://twitter.com/share?text=%23Focused+attention+on+the+most+important+things+accomplishes+tons%2C+fast+%40BestSelfCo&via=iannarino&url=https://thesalesblog.com/2017/06/15/applying-new-daily-productivity-formula-allen-brouwer-episode-89/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare) ## Outline of this great episode - Who is Allen Brouwer and why did Anthony invite him to be on the show? - Goal setting and the magic of the 13-week roadmap. - The powerful bookends to Allen’s productivity system: Morning & Evening gratitude. - How Allen discovered the power of writing down your goal over and over. - Making the most of the limited amount of time you have each day (the 3-task discipline) - The important results seen from using the Self Journal. - Why focused attention on the most important things accomplishes tons, fast. - How the Self Journal was launched successfully on Kickstarter (funded within 28 hours) - New products on the way to help you be more productive (and some free stuff). ## Resources & Links mentioned in this episode -  Allen’s personal website - Allen’s Facebook Group - [Allen’s company website](https://bestself.co/) (get your free PDF Self Journal) The theme song “[Into the Arena](https://soundcloud.com/ohhushmusic/sets/songs-ive-written-produced)” is written and produced by Chris Sernel. You can find it on Soundcloud ## Connect with Anthony [Website](http://thesalesblog.com/) [Youtube](http://www.youtube.com/Iannarino) [Facebook](https://www.facebook.com/iannarino) [Twitter](https://twitter.com/iannarino) [LinkedIn](https://www.linkedin.com/in/iannarino) ## Tweets you can use to share this episode   [Part of Allen’s Productivity Formula: The 13-week Goal Setting roadmap @BestSelfCoClick To Tweet**](https://twitter.com/share?text=Part+of+Allen%E2%80%99s+%23Productivity+Formula%3A+The+13-week+%23GoalSetting+roadmap+%40BestSelfCo&via=iannarino&url=https://thesalesblog.com/2017/06/15/applying-new-daily-productivity-formula-allen-brouwer-episode-89/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare)   [Do you write down your goals? Do you write them down repeatedly? Here’s why you should @BestSelfCoClick To Tweet**](https://twitter.com/share?text=Do+you+write+down+your+%23goals%3F+Do+you+write+them+down+repeatedly%3F+Here%E2%80%99s+why+you+should+%40BestSelfCo&via=iannarino&url=https://thesalesblog.com/2017/06/15/applying-new-daily-productivity-formula-allen-brouwer-episode-89/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare) [![Podcast editing and show notes - www.PodcastFastTrack.com](https://www.thesalesblog.com/hs-fs/hubfs/Imported_Blog_Media/Client-editing-show-notes-image-Jun-14-2021-01-42-27-69-AM.jpg?width=537&height=223&name=Client-editing-show-notes-image-Jun-14-2021-01-42-27-69-AM.jpg)](http://www.PodcastFastTrack.com) ###### Tags: [The Anthony Iannarino Show](https://www.thesalesblog.com/blog/tag/the-anthony-iannarino-show) [2017](https://www.thesalesblog.com/blog/tag/2017) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on June 15, 2017 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![hustler-ebook-v3-1-cover](https://www.thesalesblog.com/hs-fs/hubfs/Free%20Resources/ebooks-2020/hustler-ebook-v3-1-cover.jpg?width=768&height=994&name=hustler-ebook-v3-1-cover.jpg) ### Guide to Becoming a Sales Hustler You weren’t put here to survive. You were put here to do something and to flourish. You’re here to reach your full potential and to make a difference. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/5746f431-45b9-48ee-a8d8-e9a950e5ab3f.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/5746f431-45b9-48ee-a8d8-e9a950e5ab3f) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2023-02-06T7:52:46 PM", "datePublished" : "2017-06-15 17:33:32", "description" : "While Allen Brouwer probably wouldn’t call the system outlined in his new “Self Journal” a productivity formula, that’s exactly what it is. He and his business partner, Cathryn created the Self Journal for themselves as a tool to help them run multiple businesses. 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