--- title: Be Completely Sold On You | The Sales Blog description: How can you possibly persuade others if you are not persuaded yourself? If you don’t believe that your product, service, or solution is the right choice for your dream client, how do you expect to persuade your dream client that it is? If you don’t believe that you give more value than your competitors, why […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_34958038.jpg --- ### [Now booking SKO meetings for 2026/27! 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If you don’t believe that your product, service, or solution is the right choice for your dream client, how do you expect to persuade your dream client that it is? If you don’t [believe](https://www.thesalesblog.com/blog/what-it-is-important-to-believe-about-yourself) that you give more value than your competitors, why should your dream client believe that about you? You have to be sold on two things. First, you have to be totally sold on what you sell. Second, you have to be totally sold on yourself. If you walk around carrying [fear](https://www.thesalesblog.com/blog/fearing-the-wrong-dangers) and doubt about your ability to deliver, then you will undoubtedly make your dream client feel the same, even without meaning to. There are some sociopaths that have the ability to persuade others even when they create no value. They are slicks, con men, and [snake oil salesmen](https://www.thesalesblog.com/blog/on-snake-oil-and-medicine-2). You never have to be any of those things to be completely sold on what you sell and on your ability to deliver for your dream client. You don’t have to believe that what you sell is perfect. You don’t have to believe that you are never going to have the same challenges that everyone else and your industry faces. What you do have to believe is that you and your team are better prepared to help your dream clients deal with those challenges than anyone else on earth. And you have to be committed to [delivering](https://www.thesalesblog.com/blog/ideas-are-worthless-execution-is-priceless). If you are completely sold on what you sell and your ability to deliver, your dream client will be completely sold with you. But if you aren’t yet persuaded, they shouldn’t be either.   ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2014](https://www.thesalesblog.com/blog/tag/2014) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on October 5, 2014 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2023-02-22T5:39:45 AM", "datePublished" : "2014-10-05 20:47:25", "description" : "How can you possibly persuade others if you are not persuaded yourself? If you don’t believe that your product, service, or solution is the right choice for your dream client, how do you expect to persuade your dream client that it is? 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