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It isn’t easy to change. Our brain tends to shut down the desire to improve ourselves and our situation as soon as we are comfortable. As long as we don’t experience too much pain, we don’t change. Even if we know we are capable of more, if we could gain pleasure, we still don’t take action.

Here’s your motivation (not that you need to be motivated or inspired).

Building Your Own

Most of the reason we don’t take the actions we need to to take is because we are afraid.

We fear that we will fail and lose the comfort of our identity. We fear being mocked, criticized, or ostracized and lose our connection to the herd. As much as we love novelty, most of us love the warm comfort of the status quo even more. We’re afraid to lose it. But there are outcomes you should fear more than this little list of horribles.

  • You should fear not living up to your full potential. You should fear leaving this place before you realize your dreams. Or before you even attempt them.
  • You should fear failing the people who count on you. You should fear not investing as much as you can in those relationships that are most precious to you.
  • You should fear not making the contribution you know that you can—and should—make. You should fear walking away the fight that had your name all over it. You should fear lying down.
  • You should fear living a lie, living a life of mediocrity, or living someone else’s purpose instead of your own.

This is the list of horribles you should fear. This is your burning platform.

Light the Match

Each day when your alarm goes off, the fears above are what should motivate you. They represent real and unrelenting danger.

Don’t wait for or wish for motivation. You already have everything you need within you right now. And what you don’t have you are resourcefulness to go and discover.

You’re holding the match. Go ahead and catch yourself on fire.

Post by Anthony Iannarino on November 4, 2013

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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