---
title: Don’t Wait For Your Deal to Walk Itself In | The Sales Blog
description: Sometimes salespeople have a tendency to wait for deals to walk themselves in. They try to move from stage to stage without obtaining the commitments that are necessary to win the deal. Instead of dealing with the real issue, that is, whatever is preventing them from asking for and obtaining the commitment, they instead try […]
image: https://www.thesalesblog.com/hubfs/The%20Sales%20Blog-2.jpg
---

### [Now booking SKO meetings for 2026/27! Learn more](https://www.thesalesblog.com/authority)

[![Iannarino The Sales Blog](https://www.thesalesblog.com/hubfs/2021%20Website/Images/ai-logo-web.svg) ](https://www.thesalesblog.com)

- WIN AT SALES
  
    - The Sales Environment
    - [ Sales is broken ](https://www.thesalesblog.com/sales-is-broken)
    - [ Modern sales ](https://www.thesalesblog.com/revenue-growth-blueprint)
    - Sales Resources
    - [ Blog ](https://www.thesalesblog.com/blog)
    - [ Podcast ](https://www.thesalesblog.com/blog/tag/the-anthony-iannarino-show)
    - [ Live Training Events ](https://events.thesalesblog.com)
    - [ Modern Sales Methodologies for Enterprises ](https://www.thesalesblog.com/modern-sales-metholodogies)
  
  [![View Events](https://no-cache.hubspot.com/cta/default/2922376/b2e09c31-23bf-4ae9-b840-9ce632f62111.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/b2e09c31-23bf-4ae9-b840-9ce632f62111)
  
  ###### Live Training Events
  
  ### Upcoming training events & workshops
  
  
  
  
  
  [![Sales Accelerator Training](https://no-cache.hubspot.com/cta/default/2922376/cda2541c-e77c-44de-9752-0a68716d50e9.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/cda2541c-e77c-44de-9752-0a68716d50e9)
  
  ###### Online Training Platform
  
  ### Sales Accelerator
  
  
  
  
  
  [![Revenue Growth Blueprint](https://no-cache.hubspot.com/cta/default/2922376/b2913e6b-029b-4079-96bb-20e4ad251bc6.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/b2913e6b-029b-4079-96bb-20e4ad251bc6)
  
  ###### #1 Resource
  
  ### Revenue Growth Blueprint
- [ BLOG ](https://www.thesalesblog.com/blog)
- [ SPEAKING ](https://www.thesalesblog.com/speaking)
- SALES TRAINING
  
    - [ Sales Accelerator + Monthly Webinars Bundle ](https://www.thesalesblog.com/sales-training-events-bundle)
    - [ For Individual Reps ](https://www.thesalesblog.com/individuals)
    - [ For Teams ](https://www.thesalesblog.com/sales-accelerator)
    - [ Events & Other Programs ](https://events.thesalesblog.com)
    - [ Hire Anthony to Speak ](https://www.thesalesblog.com/speaking)
    - [ Modern Sales Methodologies for Enterprises ](https://www.thesalesblog.com/modern-sales-metholodogies)
- [ EVENTS ](https://events.thesalesblog.com)
- [ BOOKS ](https://www.thesalesblog.com/books)
- [ ABOUT ](https://www.thesalesblog.com/anthony-iannarino)
- [ CONTACT ](https://www.thesalesblog.com/contact)
- Hit Sales Targets
  
  [![View Events](https://no-cache.hubspot.com/cta/default/2922376/b2e09c31-23bf-4ae9-b840-9ce632f62111.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/b2e09c31-23bf-4ae9-b840-9ce632f62111)
  
  ###### LIVE TRAINING EVENTS
  
  ### Upcoming virtual training events & in-person workshops
  
  ###### Improve your win rates
  
  
  
  
  
  
  
  [![Speaking](https://no-cache.hubspot.com/cta/default/2922376/2a02e2ae-517f-42dc-a8db-40ef42615279.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/2a02e2ae-517f-42dc-a8db-40ef42615279)
  
  ###### Keynotes & Workshops
  
  ### Hire Anthony to Speak @ Your Event

# Don’t Wait For Your Deal to Walk Itself In

![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg)

Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino)   
 August 5, 2010

Sometimes salespeople have a tendency to wait for deals to walk themselves in. They try to move from stage to stage without [obtaining the commitments](http://thesalesblog.com/2010/02/closing-the-ability-to-ask-for-and-obtain-commitments/) that are necessary to win the deal.

Instead of dealing with the real issue, that is, whatever is preventing them from asking for and obtaining the commitment, they instead try to let the deal come to them. They try to wait for the deal to walk itself in. [Waiting isn’t an activity](http://thesalesblog.com/2009/07/what-are-you-waiting-for/).

What is always as the root of this problem is an inability to [link commitments together](http://thesalesblog.com/2010/06/from-commitment-to-commitment/) by moving from [one value-creating event](http://thesalesblog.com/2010/06/how-to-ensure-you-create-value-on-a-sales-call/) to a future value-creating event. The test is not whether the value created is good for the salesperson; the test is whether or not you have a way to make the future commitment valuable and meaningful for your dream client. If you have done so, you must ask for the commitment.

#### Questions

#### If you believe that you are giving your dream client time and space to decide, you need to instead ask yourself whether or not you created enough value at the stage that you are in to have earned the right to ask for a future commitment? Did you make this stage so overwhelming worth your dream client’s time that they can easily agree to your future commitment, confident that it will time well spent with a partner for their future?

#### If you believe that you can leave one stage of the sales cycle without a future commitment to some action with your dream client, how do you intend to influence the deal in your direction? What makes you believe that by waiting, and by taking no action, that you improve your potential to win the deal?

#### What actions are available to you after your dream client has made their decision to choose your competitor? Are the actions that are available as strong of possibilities as the choices that are available to you before they have made the decision? What do you hope to gain by believing that the deal will walk itself in?

#### If a deal is going to walk it’s self in anyway, what actions should you taking, what commitments should you be gaining to ensure that you win the deal, and that you are prepared to deliver when you are chosen?

###### Tags:

[Sales](https://www.thesalesblog.com/blog/tag/sales) [2010](https://www.thesalesblog.com/blog/tag/2010)

Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino)  on August 5, 2010

 Written and edited by human brains and human hands.

![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg)

Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com)

[Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino)

[![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video)

![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg)

### Free Sales eBook: Sales Call Planner

Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism.

[![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/c9f553be-fbba-4813-9199-95c1603472e7.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/c9f553be-fbba-4813-9199-95c1603472e7)

## Are You Ready To Solve Your Sales Challenges?

![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png)

Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?**

[![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035)

### Join my Weekly Newsletter for Sales Tips

Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE!

---

```json
{
  "@context" : "http://schema.org/",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Anthony Iannarino"
  },
  "dateModified" : "2022-06-16T3:08:28 PM",
  "datePublished" : "2010-08-05 21:46:28",
  "description" : "Sometimes salespeople have a tendency to wait for deals to walk themselves in. They try to move from stage to stage without obtaining the commitments that are necessary to win the deal. Instead of dealing with the real issue, that is, whatever is preventing them from asking for and obtaining the commitment, they instead try [&hellip;]",
  "headline" : "Don&rsquo;t Wait For Your Deal to Walk Itself In",
  "image" : {
    "@type" : "ImageObject",
    "height" : 16,
    "url" : "https://f.hubspotusercontent20.net/hubfs/2922376/Image/favicon.ico",
    "width" : 16
  },
  "mainEntityOfPage" : {
    "@id" : "https://www.thesalesblog.com/blog/dont-wait-for-your-deal-to-walk-itself-in",
    "@type" : "WebPage"
  },
  "name" : "Don&rsquo;t Wait For Your Deal to Walk Itself In",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 24,
      "url" : "https://f.hubspotusercontent20.net/hubfs/2922376/TSB/images/TSB%20Logo%20Dark.svg",
      "width" : 228
    },
    "name" : "The Sales Blog"
  }
}
```