--- title: In the Arena with Author, Publisher, Entrepreneur Guy Kawasaki – Episode 3 | The Sales Blog description: Not only was he one of the original employees at Apple computer comma guy has taken his insights and skills to the highest levels of achievement when it comes to publishing, social media, and everything in between. On this candid interview, Anthony asks Guy his opinion about self-publishing versus traditional publishing and gets a very […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/ITA-guy-kawaski.jpg --- ### [Now booking SKO meetings for 2026/27! 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On this candid interview, Anthony asks Guy his opinion about self-publishing versus traditional publishing and gets a very straightforward answer.  You won’t have any Illusions as to what Guys think about the state of publishing in modern times after listening to this episode.   [In the Arena with Author, Publisher, and Entrepreneur Guy Kawasaki - Episode 3Click To Tweet**](https://twitter.com/share?text=In+the+Arena+with+Author%2C+%23Publisher%2C+and+Entrepreneur+Guy+Kawasaki+-+Episode+3&via=iannarino&url=https://thesalesblog.com/2013/02/09/episode-3-in-the-arena-with-author-publisher-entrepreneur-guy-kawasaki/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare) ## The death of the traditional publisher (for most authors). Most people in today’s business and professional world can’t afford to publish with a traditional publisher simply because the amount of time they will have to spend marketing their own book for such a small percentage of the profits of the book will not make sense in terms of return on investment.  on this episode of the podcast, Guy Kawasaki make the ultimate leave clear that he is not interested in traditional publishing…unless someone were to call him up and offered him a two-million-dollar advance on his next book. ## Any kind of publishing requires you to market yourself. Many people make the mistake of thinking that they will self-publish a book simply because they don’t want to be put in a position where they have to market themselves. If that is the case, self-publishing is definitely not for them. Guy Kawasaki makes the point of 1 self-publishing requires just as much if not more effort from the author as does traditional publishing, on this episode. If you are debating whether you should pursue a traditional publisher or take on the task of publishing your book on your own, the opinions you hear on this podcast will definitely influence you one way or the other.   [Any kind of publishing requires you to market yourself ~ Guy KawasakiClick To Tweet**](https://twitter.com/share?text=Any+kind+of+%23publishing+requires+you+to+market+yourself+%7E+Guy+Kawasaki&via=iannarino&url=https://thesalesblog.com/2013/02/09/episode-3-in-the-arena-with-author-publisher-entrepreneur-guy-kawasaki/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare) ## Why a publisher’s advance is not as good as Indiegogo or Kickstarter The days when a traditional publisher would forward and advance in the millions of dollars is long gone for most people. The market is simply too full of contents for publishers to be able to afford that kind of advance. As a result, advances are usually 10 to $20,000 at the most. Guy Kawasaki believes most business professionals could raise that much themselves Crowdfunding platforms like Indiegogo or Kickstarter. On this episode, you can hear how he explains that scenario so that you can decide which route is best for you. ## How print on demand has changed publishing forever Using some of the popular print on demand platforms that exist today such as Createspace or LightningSource, you could have a book uploaded, published, and ships to you within a matter of days. That is an incredible advance in the publishing industry and one that Guy Kawasaki believes will continue to push more and more authors into the realm of self-publishing, simply because no traditional publisher can match the speed and efficiency of that kind of turnaround. On this episode of In The Arena,  Anthony interviews entrepreneur and social media guru, Guy Kawasaki. Be sure you take the time to listen to this one.   [How print on demand has changed publishing forever ~ Guy KawasakiClick To Tweet**](https://twitter.com/share?text=How+%23PrintOnDemand+has+changed+%23publishing+forever+%7E+Guy+Kawasaki&via=iannarino&url=https://thesalesblog.com/2013/02/09/episode-3-in-the-arena-with-author-publisher-entrepreneur-guy-kawasaki/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare) ## Outline of this great episode - Anthony’s introduction to Guy Kawasaki. - Who should use a traditional publisher these days? - Why self publishing is not a good fit for people who don’t like to market themselves. - The changes that will happen in book formats and publishing with ebooks. - Why a publisher’s advance is not as good as Indiegogo or Kickstarter. - What it means for a first time author to publish in parallel. - What Guy would love to see happen in the perfect world of publishing. - How print on demand has changed publishing forever. - What’s next for Guy Kawasaki? ## Resources & Links mentioned in this episode 0887309968 1591840562 0988523108 1591845831 B007HD7HT0 - [Indiegogo](https://www.indiegogo.com/) - [Kickstarter](https://www.kickstarter.com/) - [Creatspace](https://www.createspace.com/) - [LightningSource](http://www.lightningsource.com/) > The theme song “[Into the Arena](https://soundcloud.com/ohhushmusic/sets/songs-ive-written-produced)” is written and produced by Chris Sernel. You can find it on Soundcloud ## Connect with Anthony Website: [www.TheSalesBlog.com](http://thesalesblog.com) Youtube: [www.Youtube.com/Iannarino](http://www.youtube.com/Iannarino) Facebook: [https://www.facebook.com/iannarino](https://www.facebook.com/iannarino) Twitter: [https://twitter.com/iannarino](https://twitter.com/iannarino) Google Plus: [https://plus.google.com/+SAnthonyIannarino](https://plus.google.com/+SAnthonyIannarino) LinkedIn: [https://www.linkedin.com/in/iannarino](https://www.linkedin.com/in/iannarino) ## Tweets you can use to share this episode   [The death of the traditional publisher (for most authors) ~ Guy KawasakiClick To Tweet**](https://twitter.com/share?text=The+death+of+the+traditional+%23publisher+%28for+most+authors%29+%7E+Guy+Kawasaki&via=iannarino&url=https://thesalesblog.com/2013/02/09/episode-3-in-the-arena-with-author-publisher-entrepreneur-guy-kawasaki/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare)   [Why a publisher’s advance is not as good as Indiegogo or Kickstarter ~ Guy KawasakiClick To Tweet**](https://twitter.com/share?text=Why+a+%23publisher%E2%80%99s+advance+is+not+as+good+as+Indiegogo+or+Kickstarter+%7E+Guy+Kawasaki&via=iannarino&url=https://thesalesblog.com/2013/02/09/episode-3-in-the-arena-with-author-publisher-entrepreneur-guy-kawasaki/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare) [![Podcast editing and show notes - www.PodcastFastTrack.com](https://www.thesalesblog.com/hs-fs/hubfs/Imported_Blog_Media/Client-editing-show-notes-image-Jun-11-2021-02-59-48-00-PM.jpg?width=537&height=223&name=Client-editing-show-notes-image-Jun-11-2021-02-59-48-00-PM.jpg)](http://www.PodcastFastTrack.com) ###### Tags: [The Anthony Iannarino Show](https://www.thesalesblog.com/blog/tag/the-anthony-iannarino-show) [2013](https://www.thesalesblog.com/blog/tag/2013) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on February 9, 2013 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![hustler-ebook-v3-1-cover](https://www.thesalesblog.com/hs-fs/hubfs/Free%20Resources/ebooks-2020/hustler-ebook-v3-1-cover.jpg?width=768&height=994&name=hustler-ebook-v3-1-cover.jpg) ### Guide to Becoming a Sales Hustler You weren’t put here to survive. You were put here to do something and to flourish. You’re here to reach your full potential and to make a difference. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/5746f431-45b9-48ee-a8d8-e9a950e5ab3f.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/5746f431-45b9-48ee-a8d8-e9a950e5ab3f) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-06-16T3:27:40 PM", "datePublished" : "2013-02-09 11:37:32", "description" : "Not only was he one of the original employees at Apple computer comma guy has taken his insights and skills to the highest levels of achievement when it comes to publishing, social media, and everything in between. 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