--- title: Give The World What It Rewards | The Sales Blog description: The world punishes some behaviors while rewarding others, even though the behaviors that are punished are sometimes more common than those rewarded. The world doesn’t seem to think too much of laziness, preferring to confer its benefits to industriousness instead. While laziness produces a lack of result, industriousness is rewarded with increased monetary compensation, increased […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Trophy.jpg --- ### [Now booking SKO meetings for 2026/27! 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The world doesn’t seem to think [too much of laziness](http://thesalesblog.com/2017/04/26/laziness-repels-success/), preferring to confer its benefits to industriousness instead. While laziness produces a lack of result, industriousness is rewarded with increased monetary compensation, increased recognition, and growth. Integrity and character are also rewarded while a lack of these things is almost always punished. One who is dishonest may succeed in getting what they want over the short term, but over the longer term, the world ostracizes those who do things that are illegal and immoral. The world rewards honesty, integrity, and character with relationships that last a lifetime, trust in business and personal dealings, and the reward that comes to those who have a clear conscience. Giving up is often punished while [persistence and determination](http://thesalesblog.com/2010/02/01/determination-the-ability-to-persevere/) receive what may seem like an unfair bounty. This last week I wrote a post where I suggested that given enough time, energy, and resources, all obstacles yield. A reader suggested that I was incorrect, that he would never be able to play in the Masters or carry a baby to term. I believe he is wrong, that he is short on time, energy, and resources . . . and a passionate desire to have these things (something I should have added). Giving up is punished with a lack of having whatever it was that you were pursuing, something that someone else with greater intestinal fortitude will surely have as their reward. The world doesn’t reward pessimism or cynicism in any of their varieties. The underlying negative mindset produces a negative lens through which the world looks like a dark and difficult place. Most of the time, this negative mindset is used to protect the holder from being hurt or disappointed, while also absolving them of the responsibility to do something, especially pouring their heart and soul into something. People who are optimistic, empowered, and future-oriented reap the benefits of seeing a world that is full of unlimited possibility and potential. The first half of [The Only Sales Guide](https://www.audible.com/pd/Business/The-Only-Sales-Guide-Youll-Ever-Need-Audiobook/B01LY3YD8Q?mkwid=DSATitle_dc&pcrid=239352017471&pmt=b&pkw=&source_code=GO1GB907OSH060513&cvosrc=ppc%20dynamic%20search.google.97175169&cvo_crid=239352017471&cvo_pid=5075902449&gclid=Cj0KCQjwkd3VBRDzARIsAAdGzMAp1WKBUxfO5Jv6ahbcGQ3o24ettwtWiXiFcamshaDndhYFU4yVAZ0aAopNEALw_wcB) is a list of attributes that the world favors. Things like self-discipline, optimism, caring, competitiveness, determination, resourcefulness, initiative, communication skills, and accountability. Reality is extremely persistent. It isn’t swayed by opinions, and it doesn’t seem to take into account any individual’s preferences. If what you are doing isn’t producing the result you want, it is likely that the root cause may be that you are acting in opposition to what the world rewards. You can have anything you want, provided you are willing to pay the price to have it, and provided you pay the price in full. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2018](https://www.thesalesblog.com/blog/tag/2018) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on March 25, 2018 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-06-15T5:47:54 PM", "datePublished" : "2018-03-25 19:19:11", "description" : "The world punishes some behaviors while rewarding others, even though the behaviors that are punished are sometimes more common than those rewarded. The world doesn’t seem to think too much of laziness, preferring to confer its benefits to industriousness instead. 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