--- title: How to Create Your Own Adversity | The Sales Blog description: Some people think of adversity as something negative. They believe trying circumstances are to be avoided as if that were even possible. Mistakenly, image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_373181401.jpg --- ### [Now booking SKO meetings for 2026/27! 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They believe trying events or circumstances are something to be avoided as if that were even possible. Mistakenly, they believe that adversity is all bad, that it’s not good to have to struggle. Nothing could be further from the truth; adversity is what shapes you. Real adversity would be the lack of adversity. If nothing causes you to dig deep, to discover how powerful you are, and to overcome difficult circumstances, you never realize what kind of stuff you are really made of. If you are never required to exercise your intestinal fortitude, your courage, your willingness to trudge forward against unimaginable resistance, you don’t develop into the best version of yourself, the you that you are capable of becoming. ## Create Adversity When you don’t have enough adversity, you have to create it for yourself, lest you weaken, wither, and wilt away to something less than who you really are. You have to challenge yourself, stretch yourself, and take risks. If what you are doing right now is not allowing you to do the [purposeful, meaningful work](http://thesalesblog.com/2015/03/20/yourlifespurpose/) you were put here to do, then you have to create the adversity that comes with actually changing your life in ways that allow you to do what you put here to do. For most of us, this idea itself, and what it means for us, creates adversity. Are you comfortable where you are now? Are you happy? If this you are, you need new goals,new initiatives, and projects to go with them. If you aren’t petrified by what you write down as your goals, you are not manufacturing real adversity. If you believe you can easily accomplish your goals, you aren’t playing full out. [Growth](http://thesalesblog.com/2015/07/23/dissatisfaction-leads-to-growth/), development, and progress are vital human needs. We need something to push back against. If you aren’t challenged, you have to challenge yourself. - What kind of adversity do you need right now? - What is going to stretch you beyond your present capabilities? - What is going to force you to grow? ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2016](https://www.thesalesblog.com/blog/tag/2016) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on October 16, 2016 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-09-17T2:40:26 PM", "datePublished" : "2016-10-16 20:45:47", "description" : "Some people think of adversity as something negative. They believe trying circumstances are to be avoided as if that were even possible. 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