--- title: "The Hustler’s Playbook: Hustlers Act Before They Are Ready | The Sales Blog" description: Stop getting ready to get ready. Stop getting ready. You are ready right now. Take the first step forward today. image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_348509753.jpg --- ### [Now booking SKO meetings for 2026/27! 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They believe that they aren’t quite ready yet. They aren’t confident that they can succeed. They believe they need to know more, that they need more time, and that someday they’ll be ready. Would-be hustlers get stuck in this loop. The feel they aren’t ready. They make a list of all the things they lack, whether it is skills, connections, or resources. They refine that list over and over again, and the list of what they need to get started only grows longer. The root cause of would-be hustler’s procrastination is [fear](http://thesalesblog.com/2016/05/03/face-fears-uncomfortable/). They’re afraid they’ll fail. Afraid they’ll be judged. Afraid that they’ll be embarrassed. A few non-hustlers are afraid they’ll actually succeed. You may not know this, but a lot of non-hustlers fear success because it is a step into the unknown. Will they lose the comfort of the life they know? Will they lose their family, friends, and peer groups when they succeed? ## Ready, Fire, Aim The hustler begins before they are ready. If it’s not “ready, fire, aim” then it is “ready, aim, fire” with very little time wasted on the “aim.” It’s this bias for action that provides the hustler with the energy to break the gravitational pull that holds the would-be hustler firmly in place. The would-be hustler is locked in a status quo of their own making, never allowing themselves to risk the [discomfort](http://thesalesblog.com/2016/05/03/face-fears-uncomfortable/) necessary to launch. The hustler doesn’t fear failure, knowing that failure is only feedback, a chance to make adjustments. The hustler doesn’t worry about being judged, either. They believe that the opinion of the critic sitting in their recliner playing Monday Morning Quarterback is purely motivated by their pent-up jealous. No one who isn’t actually [in the arena](http://thesalesblog.com/category/in_the_arena_podcast/) has the right to criticize those who are. Stop getting ready to get ready. Stop getting ready. You are ready right now. Take the first step forward today. Take the second stop tomorrow. Adjust your course as you go. Don’t look back. ###### Tags: [The Hustler's Playbook](https://www.thesalesblog.com/blog/tag/the-hustlers-playbook) [2016](https://www.thesalesblog.com/blog/tag/2016) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on May 28, 2016 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![hustler-ebook-v3-1-cover](https://www.thesalesblog.com/hs-fs/hubfs/Free%20Resources/ebooks-2020/hustler-ebook-v3-1-cover.jpg?width=768&height=994&name=hustler-ebook-v3-1-cover.jpg) ### Guide to Becoming a Sales Hustler You weren’t put here to survive. You were put here to do something and to flourish. You’re here to reach your full potential and to make a difference. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/e8677640-082f-4f30-b30b-d4244460ee67.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/e8677640-082f-4f30-b30b-d4244460ee67) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-09-17T2:12:22 PM", "datePublished" : "2016-05-28 19:19:16", "description" : "Stop getting ready to get ready. Stop getting ready. You are ready right now. 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