--- title: I Gotta Guy | The Sales Blog description: The relationship you want with your clients sounds like, “I gotta guy,” or the female version thereof. You want the kind of relationship that when a competitor calls your client, their attempt to woo them away is rejected out of hand because they have you. You want a relationship that is so strong that your […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_207236353.jpg --- ### [Now booking SKO meetings for 2026/27! 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You want the kind of relationship that when a competitor calls your client, their attempt to woo them away is [rejected out of hand](http://idioms.thefreedictionary.com/reject+out+of+hand) because they have you. You want a relationship that is so strong that your customer isn’t even open to considering someone else. Ever. That relationship protects you from competitive threats, and it helps you to build your business. Whenever anyone mentions to your client that they have some problem that you could easily take care of, you want your client to recommend you. But if you are going to create and hold this place over time, you are going to have to earn that level of loyalty. - You are going to have to execute flawlessly for some time. You are going to have to perform. - To be the person that your client can count on, you need to have serious chops, and deep subject matter expertise. You are going to have to be well read and on top of what the future holds. - You are also going to have to go above and beyond anything that your client might expect of you. You are going to have to go the extra mile, and make visible that you have done so. - Being “the guy” or “the girl” means being proactive. You are going to have to take care of things before your client even knows that they need to take care of them. I’ve heard people say, “I don’t want a client that calls me after hours or on weekends.” What they are really saying is that they want someone else to be that client’s go-to person. If you want [loyalty](http://thesalesblog.com/blog/2015/12/26/companies-arent-loyal-people-are/), you have to earn it. If your goal is lifetime clients, this is what it takes.   [* *Tweet](https://twitter.com/intent/tweet?text=I+Gotta+Guy&url=https%3A%2F%2Fthesalesblog.com%2F2016%2F01%2F06%2Fi-gotta-guy%2F%3Futm_source%3Dtwitter%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare&via=iannarino) * *Pin [* *Share166](https://www.linkedin.com/cws/share?url=https%3A%2F%2Fthesalesblog.com%2F2016%2F01%2F06%2Fi-gotta-guy%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [* *Share19](https://www.facebook.com/share.php?u=https%3A%2F%2Fthesalesblog.com%2F2016%2F01%2F06%2Fi-gotta-guy%2F%3Futm_source%3Dfacebook%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [* *Email](mailto:?subject=I%20Gotta%20Guy&body=The%20relationship%20you%20want%20with%20your%20clients%20sounds%20like%2C%20%E2%80%9CI%20gotta%20guy%2C%E2%80%9D%20or%20the%20female%20version%20thereof.%20You%20want%20the%20kind%20of%20relationship%20that%20when%20a%20competitor%20calls%20your%20client%2C%20their%20attempt%20to%20woo%20them%20away%20is%20rejected%20out%20of%20hand%20because%20they%20have%20you.%20You%20want%20a%20relationship%20that%20is%20so%20strong%20that%20your%20customer%20isn%E2%80%99t%20even%20open%20to%20considering%20someone%20else.%20Ever.%20That%20relationship%20protects%20you%20from%20competitive%20threats%2C%20and%20it%20helps%20you%20to%20build%20your%20business.%20Whenever%20anyone%20mentions%20to%20your%20client%20that%20they%20have%20some%20problem%20that%20you%20could%20easily%20take%20care%20of%2C%20you%20want%20your%0D%0A%0D%0ARead%20More%20Here:%20%20https%3A%2F%2Fthesalesblog.com%2F2016%2F01%2F06%2Fi-gotta-guy%2F%3Futm_source%3Demail%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [* *Pocket](https://getpocket.com/save?url=https%3A%2F%2Fthesalesblog.com%2F2016%2F01%2F06%2Fi-gotta-guy%2F%3Futm_source%3Dpocket%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [* *Buffer](https://bufferapp.com/add?url=https%3A%2F%2Fthesalesblog.com%2F2016%2F01%2F06%2Fi-gotta-guy%2F%3Futm_source%3Dbuffer%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare&text=I+Gotta+Guy) 185 Shares ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2016](https://www.thesalesblog.com/blog/tag/2016) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on January 6, 2016 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-12-01T3:49:11 PM", "datePublished" : "2016-01-06 21:35:55", "description" : "The relationship you want with your clients sounds like, “I gotta guy,” or the female version thereof. You want the kind of relationship that when a competitor calls your client, their attempt to woo them away is rejected out of hand because they have you. 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