--- title: If You Were An App | The Sales Blog description: "If you were an app that your dream client could use to help them with a buying decision, what buttons would you offer? What’s Missing: The what’s missing button might help your dream client understand how they might do something better. It might help them see what new results are available, or what challenges they […]" image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_149032733.jpg --- ### [Now booking SKO meetings for 2026/27! 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It might help them see what new results are available, or what challenges they might [not yet recognize](http://thesalesblog.com/blog/2014/01/28/on-latent-dissatisfaction-and-dissatisfaction/). But for that button to work, you’d have to be able to know what’s missing. You’d need to be able to see it. There’d be some deep intelligence needed behind the scenes. **Options**: The options button would help your dream client understand what they might need to produce better results. It would show them what the trade offs are that they might need to make. If your dream client pushed this button, you’d have to have some deep business acumen and situational knowledge to provide those options. You’d have to have seen what works and what doesn’t. You’d have to know what was appropriate and why. **Blow Up the Status Quo**: Pushing this button would help your dream client assemble all of the stakeholders whose [support](http://thesalesblog.com/blog/2013/10/06/losses-due-to-lack-of-consensus/) they need in order to blow up the status quo. It would reveal their needs, and it would help them make the adjustments that would allow everyone to support their new initiative (or at least stand down and let it move forward). **Make It Work**: When pressed, this button would transport you to your client’s site to help them with the problems and challenges they have making your solution work. This button might also be called the “presence” button. For this button to work, you’d be accountable for the results you sold. **Buy**: What kind of an app would you be if you didn’t have a “buy” button? You ought to make the “[ask](http://thesalesblog.com/blog/2013/01/09/how-to-get-better-at-asking/)” clear, and you ought to make it easy to buy. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2014](https://www.thesalesblog.com/blog/tag/2014) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on May 12, 2014 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/c9f553be-fbba-4813-9199-95c1603472e7.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/c9f553be-fbba-4813-9199-95c1603472e7) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-09-17T2:33:49 PM", "datePublished" : "2014-05-12 21:00:36", "description" : "If you were an app that your dream client could use to help them with a buying decision, what buttons would you offer? What’s Missing: The what’s missing button might help your dream client understand how they might do something better. 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