--- title: It Isn’t Supposed to Be Easy | The Sales Blog description: If reaching your goals were easy, you wouldn’t appreciate the struggle. If it were easy to reach your goals, there would be no reason to chase them. They wouldn’t be goals; they’d just be something that you do. If it were easy to accomplish something worthwhile, then everyone would be doing the same. There wouldn’t be […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_110935658.jpg --- ### [Now booking SKO meetings for 2026/27! 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If it were easy to reach your [goals](http://thesalesblog.com/blog/2011/02/23/stop-drifting/), there would be no reason to chase them. They wouldn’t be goals; they’d just be something that you do. If it were easy to accomplish something worthwhile, then everyone would be doing the same. There wouldn’t be anything special about the accomplishment. The fact that your goals stretch you, that they force you out of your comfort zone, that makes them worth experiencing. It’s these experiences that cause you to grow, to exceed your current boundaries and limits and become something more. Even when you fail to reach your goal, you get the satisfaction of the struggle. You get to push against the way things are. You’re reminded that you are acting on the world; it’s not acting on you. Accomplishing the goal isn’t the thing anyway; it’s what you become through [the struggle](http://thesalesblog.com/blog/2014/04/11/the-price-you-pay-for-success/). It’s the rough and tumble parts when you feel like you are making no progress where you grow. Remember, the struggle is not supposed to be easy. Nothing worthwhile ever is. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2014](https://www.thesalesblog.com/blog/tag/2014) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on October 19, 2014 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-09-17T1:22:09 PM", "datePublished" : "2014-10-19 21:00:19", "description" : "If reaching your goals were easy, you wouldn’t appreciate the struggle. If it were easy to reach your goals, there would be no reason to chase them. They wouldn’t be goals; they’d just be something that you do. 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