--- title: Lies You Want to Believe | The Sales Blog description: Stop believing the lies that you want to believe. Avoidance isn’t a growth strategy. image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_255127489.jpg --- ### [Now booking SKO meetings for 2026/27! 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They are all designed to capture your attention with a hyperbolic headline aimed at reminding you of something that makes you unhappy (remember [dissatisfaction](http://thesalesblog.com/blog/2015/03/08/how-dissatisfaction-creates-opportunities/)?). Today I saw no less than three advertisements on LinkedIn, all of which began with the headline: “[Cold Calling Is Dead](http://thesalesblog.com/blog/2011/03/03/the-real-reason-you-hate-cold-calling/).” If you have learned to hate cold calling, this advertisement is aimed directly at you. I clicked on all three because I suspected that they were placed by three different companies. I was correct. Three different companies all using the same headline. All of these marketers know what an easy mark you are when it comes to cold calling (unless, of course, you are here reading this blog, or [Mike Weinberg’s](https://mikeweinberg.com/), or [Jeb Blount’s](https://jebblount.com/jeb-blount-sales-training/), or [Tibor Shanto’s](https://www.renbor.com/)). Any of us can teach you how to cold call, and each of us laughs when we read these ads because we all have clients running up their numbers strictly by using the phone. I saw another ad that proclaimed: The Death of Outside Salespeople. This one wasn’t aimed at salespeople. Instead, this advertisement preys on sales managers and sales leaders who don’t know how to produce the results they want from their sales force and who wish there was [a cheaper sales force](http://thesalesblog.com/blog/2013/06/05/a-cheap-sales-force-is-an-expensive-problem/) they could employ. This ad speaks to their dissatisfaction like the cold calling ad speaks to salespeople. Outside salespeople aren’t going anywhere anytime soon, at least not those who know how to create value. Inside salespeople can also create value, but it’s more difficult to create and capture some larger, more complex opportunities without the relationships that are more easily developed face-to-face. If you want to produce better results, you are better off facing the thing that you fear or struggle with than avoiding it. If you don’t like the phone, learning to be effective making your calls is a better plan than trying to find a way not to have to make your calls. If you don’t like a big, expensive sales force, learn to lead it and teach it to succeed and it will be the cheapest sales force money can buy. Stop believing the lies that you want to believe. Avoidance isn’t a growth strategy. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2015](https://www.thesalesblog.com/blog/tag/2015) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on May 4, 2015 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-06-15T5:35:48 PM", "datePublished" : "2015-05-04 21:48:45", "description" : "Stop believing the lies that you want to believe. 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