--- title: The One Thing That Makes You a Catalyst for Change | The Sales Blog description: What makes you a catalyst for change? The person who creates awareness of the problem often gets a lot of attention for creating that awareness. image: https://www.thesalesblog.com/hubfs/shutterstock_358348187.jpg --- ### [Now booking SKO meetings for 2026/27! 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This awareness is the spark that brings attention to the problem. The person who creates the awareness of the problem often gets a lot of attention for creating that awareness. The fact that this person can explain what's wrong and what needs to be better provides them an audience, especially if they are credible when describing what needs to change. This is an important role, but not the most important role in creating change. [![sales-accelerator-individual](https://no-cache.hubspot.com/cta/default/2922376/dd5a3b06-f705-4732-885d-7e700d447815.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/dd5a3b06-f705-4732-885d-7e700d447815) The most important person when it comes to making change happen is the person who is [willing to take action](http://thesalesblog.com/2016/06/12/take-one-small-action-now/) to make something different. The person who is willing to own the outcome and lead the change is the critical element in making catalyst for change. Without someone stepping up and taking responsibility, change doesn’t happen. Without the leader of change stepping up and accepting responsibility, all you have is awareness of the problems that exist. This awareness is crucial, but on its own, it doesn’t fix anything. [![Information Disparity 2-part video series](https://no-cache.hubspot.com/cta/default/2922376/4247f96c-ae7f-48aa-a18b-74b3eaed168f.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/4247f96c-ae7f-48aa-a18b-74b3eaed168f) Related: [Success and Radical Personal Accountability](https://www.thesalesblog.com/blog/success-and-radical-personal-accountability) There are a lot of people who can tell you what’s wrong. There are many who will be happy to share all of the things that they believe need to change with anyone who will listen. There are far fewer who are willing to step up, [maximize productivity](https://resources.thesalesblog.com/productivity-ebook?__hstc=72087692.b73bd4cde851051fa9c960ffa3193584.1638990115464.1648733517081.1648733564947.79&__hssc=72087692.1218.1648733517081&__hsfp=748233975&hsutk=b73bd4cde851051fa9c960ffa3193584&contentType=standard-page) and lead that catalyst for change. The people who make a difference are not the people who talk about change or what might be done to make things better. The people who step up, take action, build consensus, lead the change, and own the outcome are the people who [make a difference](http://thesalesblog.com/2016/04/27/difference-wanting-better-results-willing-produce/). [![sales-call-planner](https://no-cache.hubspot.com/cta/default/2922376/950750ea-fa09-426b-b86a-35fa16a5f85e.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/950750ea-fa09-426b-b86a-35fa16a5f85e) Knowing that needs to personal change catalyst and bringing attention to it is important. So is knowing what has to change for things to be better. But leading change is what makes the difference. [![New call-to-action](https://no-cache.hubspot.com/cta/default/2922376/b244ccb3-3105-475e-add2-28052d55bd3e.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/b244ccb3-3105-475e-add2-28052d55bd3e) ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2016](https://www.thesalesblog.com/blog/tag/2016) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on June 28, 2016 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2024-07-18T10:24:24 AM", "datePublished" : "2016-06-28 22:15:25", "description" : "What makes you a catalyst for change? 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