--- title: Parting with Your Dream Client is Such Sweet Sorrow | The Sales Blog description: Never give up. Never give in. Given enough focus, time, and energy, all obstacles yield. There was the one time a client said, “We will never work image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Both-Ways.jpg --- ### [Now booking SKO meetings for 2026/27! 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Never give in. Given enough focus, time, and energy, all obstacles yield. There was the one time a client said, “We will never work with you again.” They worked with me and my company again. There was one stakeholder who promised that no one in her company would ever work with us. “Ever,” she said. She disappeared, and like magic, we were back. The only constant is change. You know it here as constant, accelerating, disruptive change (which has been around since before there was anyone around to notice it). You are going to [lose clients](http://thesalesblog.com/2016/07/12/dream-clients-constraints-become-failures/). Sometimes it will be your fault, and other times you will be blameless. This is the reality of business, commerce, evolution, and quite especially, sales. There are times when you and your client—even the one you love—must part ways. Your client is going to be purchased by a larger rival. That company is going to have a contract with your rival. You are going to find yourself on the outside of a relationship that just acquired your relationships. Even if you are better than your rival and right for the company that bought your dream client, it will be necessary for you to displace your competitor. But remember, you have some part of the building wired with your past relationships. Some client is going to move their operations overseas. They’re going to go to Mexico, or Shanghai, or Nicaragua. Maybe they’re going to move part of their operations to Europe, or two states over, neither of which are close enough for you to manage their business. Companies leave and come back. Your company grows and expands. Forever is a long time. That favorite of all favorite clients, the one that loves you and is easy to take care of, has experienced what some call “negative growth,” which is a euphemism for declining sales and unintentionally shrinking the business. Now, the favorite client is conscious of money, and their new perception, the one that is based on survival at all cost, means they are no longer going to give you the investment you require. They want a price you can’t meet, and that means they are walking across the street to your competitor. They’re gone . . . but perhaps not forever. As much as it is in your interest [not to churn clients](http://thesalesblog.com/2016/04/21/churn-running-place/), it is also in your interest to accept the fact that, over time, you are going to lose clients. The way you hedge here is to always have enough of a pipeline and growing sales to be able to withstand the loss of any one client. The other way you hedge is to persist over time, knowing that nothing is forever. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2018](https://www.thesalesblog.com/blog/tag/2018) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on March 21, 2018 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-09-17T2:02:49 PM", "datePublished" : "2018-03-21 12:09:33", "description" : "Never give up. Never give in. Given enough focus, time, and energy, all obstacles yield. 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