--- title: Promises Made and Promises Kept | The Sales Blog description: You want to be slow to make promises, fast to keep them. image: https://www.thesalesblog.com/hubfs/The%20Sales%20Blog-2.jpg --- ### [Now booking SKO meetings for 2026/27! 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The power of a promise is in keeping it. Lots of people will make [commitments](http://thesalesblog.com/blog/2013/10/04/you-made-commitments-you-didnt-know-you-made/) with every intention of keeping them. But for all kinds of reasons, they will fail to keep them. They’ll fail to keep promises they make to other people, and worse, they’ll fail to keep the promises they make to themselves. Other people will make promises with no intention of keeping them, or they’ll make promises that they know that they cannot keep. Some have[ no intention](http://thesalesblog.com/blog/2012/03/06/the-reason-people-hate-politicians-and-how-not-to-make-the-same-mistakes/) of keeping the promises they make. They are making the promises because they want what they gain by making those promises. Some people are very stingy with their promises. They make very few promises. They [aren’t quick to commit](http://thesalesblog.com/blog/2012/09/02/a-12-step-program-for-saying-no/) to doing anything. They only make promises that they intend to keep, and they keep their promises. These people recognize that the value in the promise is in its being kept, not made. You want to be in this last group, slow to make promises, fast to keep them. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2015](https://www.thesalesblog.com/blog/tag/2015) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on April 14, 2015 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-06-15T6:27:46 PM", "datePublished" : "2015-04-14 19:04:34", "description" : "You want to be slow to make promises, fast to keep them.", "headline" : "Promises Made and Promises Kept", "image" : { "@type" : "ImageObject", "height" : 16, "url" : "https://f.hubspotusercontent20.net/hubfs/2922376/Image/favicon.ico", "width" : 16 }, "mainEntityOfPage" : { "@id" : "https://www.thesalesblog.com/blog/promises-made-and-promises-kept", "@type" : "WebPage" }, "name" : "Promises Made and Promises Kept", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 24, "url" : "https://f.hubspotusercontent20.net/hubfs/2922376/TSB/images/TSB%20Logo%20Dark.svg", "width" : 228 }, "name" : "The Sales Blog" } } ```