--- title: Right Now — Anthony Iannarino | The Sales Blog | The Sales Blog description: Right now you could be nurturing your dream client. You could be reaching out to communicate something of value that they could use to immediately think differently or produce better results in their business. Right now you could be prospecting. You could be on the telephone now calling your dream clients to follow up on […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Screen-Shot-2014-04-15-at-9_20_12-PM.png --- ### [Now booking SKO meetings for 2026/27! 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You could be reaching out to communicate something of value that they could use to immediately think differently or produce better results in their business. Right now you could be prospecting. You could be on the telephone now calling your dream clients to follow up on all the nurturing you’ve done over the last six months. Right now you could be asking for an appointment. Right now you could be face-to-face with one of your existing clients. You could be deepening your [relationship](http://thesalesblog.com/blog/2014/03/28/you-need-insight-plus-rapport-and-relationship-skills/), proving that you’re accountable for results, and exploring new opportunities. Right now you could be building something. Right now you could be working on developing yourself personally and professionally. You could be listening to an audio program, reading a book, reading a journal, or writing down everything you’ve learned this year. Right now you could be sharpening your saw. Right now you could be sending a [thank you](http://thesalesblog.com/blog/2012/11/22/be-grateful/) card. Right now you could be showing your gratitude for the dream client that give you your big opportunity to share. Or you could be sending a thank you note to the people on your team who have delivered on all the promises that you made, no matter how difficult they were to keep. Right now you could be [planning](http://thesalesblog.com/blog/2012/09/18/why-you-must-plan-your-sales-calls/) for your next sales call. You could be identifying all the things you already know, all the things you need to know, what your client expects from you in the way of value creation, and the commitment that you are going to need to gain once you’ve earned it. Right now you could be doing the work that insures your success tomorrow. Right now you could be wasting time. You could be scanning the Internet for novelties and distractions. You could be doing the pretend work that makes you look busy without producing any real results. Right now you could be avoiding making the call that you most need to make. Right now you could be spending time that you will later wish you had invested wisely. What are you doing right now? #### Questions Now that you’ve read this, what are you going to do right now? What is the one action that you most need to take now? What is the one activity you’re avoiding? How will you feel after you complete that task? What is it that you fear? ###### Tags: [Productivity](https://www.thesalesblog.com/blog/tag/productivity) [2014](https://www.thesalesblog.com/blog/tag/2014) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on April 15, 2014 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![maximize-productivity-ebook-v3-1-cover (2)](https://www.thesalesblog.com/hs-fs/hubfs/maximize-productivity-ebook-v3-1-cover%20(2).jpg?width=768&height=994&name=maximize-productivity-ebook-v3-1-cover%20(2).jpg) ### Maximize Productivity Being productive means getting important things done. The big stuff. The stuff that moves you toward accomplishing your biggest, most important goals. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/faff89b7-a7a5-474e-9a53-68c41c02cd55.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/faff89b7-a7a5-474e-9a53-68c41c02cd55) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2024-09-06T1:10:22 PM", "datePublished" : "2014-04-15 21:31:11", "description" : "Right now you could be nurturing your dream client. You could be reaching out to communicate something of value that they could use to immediately think differently or produce better results in their business. Right now you could be prospecting. 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