--- title: Tomorrow Starts Today | The Sales Blog description: If you don't know what you were going to do first thing Monday morning, you are beginning the week with a poor start. Because you have not defined your top image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_236589346.jpg --- ### [Now booking SKO meetings for 2026/27! 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Because you have not defined your top two or three most important objectives and blocked time to complete them, you are already in reactive mode. Odds are, if you don’t know what you need to do and haven’t defined that work, you will go to the one place that feels like work but isn’t, your email inbox. Working harder doesn’t make you more productive. Neither does working smarter. You can work very hard on things that don’t move you any closer to your goals. That isn’t going to make you any more productive than watching television. You can also spend time trying to hack productive by working smarter. Nothing is gained by applying greater efficiency to activities that aren’t aligned with your goals and objectives. The only thing you can do to increase your productivity in a meaningful way is to do the most important work you need to do each day. If you want greater productivity, you have to do your most important work each day. Being able to do that work is going to require some preparation. - First, you are going to have identify your priority. The word “[priority](http://thesalesblog.com/2016/08/07/making-space-for-what-is-most-important/)” is singular. What is the most important outcome or objective you need to achieve? You no doubt have multiple priorities competing for your time. But before you can decide what is your second most important outcome, you have to decide what is most important. You can make progress on two or three priorities each week, not two dozen. - Second, after you know what you need to do, you have to [block time](http://www.themodelsalesweek.com) to do that work. Your calendar is a reflection of your priorities. A calendar with too much white space means you are working in reactive mode. The world will fill that time for you, if you let it. To keep small things from preventing you from spending time on big things, you have to crowd out small things. Being productive is a matter of [focus and discipline](http://thesalesblog.com/2017/01/02/take-inventory-of-your-focus/). The reason I get up at 4:30 AM every day is so I have two and a half solid hours for my priorities every day. No one wants your time and attention at 4:30 AM. What could you do with 17.5 hours each week? ###### Tags: [Productivity](https://www.thesalesblog.com/blog/tag/productivity) [2017](https://www.thesalesblog.com/blog/tag/2017) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on January 20, 2017 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![maximize-productivity-ebook-v3-1-cover (2)](https://www.thesalesblog.com/hs-fs/hubfs/maximize-productivity-ebook-v3-1-cover%20(2).jpg?width=768&height=994&name=maximize-productivity-ebook-v3-1-cover%20(2).jpg) ### Maximize Productivity Being productive means getting important things done. The big stuff. The stuff that moves you toward accomplishing your biggest, most important goals. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/faff89b7-a7a5-474e-9a53-68c41c02cd55.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/faff89b7-a7a5-474e-9a53-68c41c02cd55) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-09-17T2:35:02 PM", "datePublished" : "2017-01-20 21:45:27", "description" : "If you don't know what you were going to do first thing Monday morning, you are beginning the week with a poor start. 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