--- title: What If You Bought In | The Sales Blog description: What if you drank the Kool-Aid? What if you dropped the skepticism and believed that your company was really trying to make a difference? What if you looked for evidence that your company has a bunch of good people trying to do good work instead of trying to find evidence to the contrary? What if […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_460724782.jpg --- ### [Now booking SKO meetings for 2026/27! 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What if you dropped the skepticism and believed that your company was really trying to make a difference? What if you looked for evidence that your company has a bunch of good people trying to do good work instead of trying to find evidence to the contrary? What if instead of being [cynical](http://thesalesblog.com/2011/05/10/cynicism-is-a-recipe-for-mediocrity/) you gave the leaders and the people trying to do good work the benefit of the doubt? What if you gave them a chance, and what if you assumed they had good intentions? What if you weren’t too cool for school? Instead of mocking the fact that they believed, what if you explored why they believe? What if a couple big talkers are full of it, doing nothing more then mouthing the company line? So what if there are a couple hypocrites who pretend that they’re all in when they are anything but? What if who they are and what they do has no bearing on who you are and what you do? So what if the poseurs judge you? What if you were passionate about your job? What would your [passion](http://thesalesblog.com/2010/12/08/there-is-nothing-sexy-about-being-dispassionate/) do for others? What results would your produce? How would your best work help other people to do their best work? What kind of an example would you be for those who need that example? What would your people see, and what would that teach them? Don’t think about what buying in would do for your company. Don’t even think about what buying in would do for your clients and the companies you serve. Think about what would happen to you if you were to bring your best self to your work. What kind of results could you produce if you unleashed your full potential at work, without holding back, and without worrying about what anyone else does or what anyone else thinks? [Who would you be](https://youtu.be/XF4yRpb9DoA?list=PLCJ2t7-IheDuD1tGy2KgmthIgv0SkRVG6) if you bought in? ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2017](https://www.thesalesblog.com/blog/tag/2017) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on March 1, 2017 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-09-17T1:14:35 PM", "datePublished" : "2017-03-01 21:45:54", "description" : "What if you drank the Kool-Aid? What if you dropped the skepticism and believed that your company was really trying to make a difference? 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