--- title: Who Made You Quit? | The Sales Blog description: Your most dangerous and fiercest competitor has had your dream client locked up tighter than a steel drum for years. Your nurturing efforts have gone from bi-weekly, to monthly, to quarterly, to something less than quarterly. When your dream client starts to feel those certain sharp pains of dissatisfaction, will they know you? Or did […] image: https://www.thesalesblog.com/hubfs/The%20Sales%20Blog-2.jpg --- ### [Now booking SKO meetings for 2026/27! 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Your nurturing efforts have gone from bi-weekly, to monthly, to quarterly, to something less than quarterly. When your dream client starts to feel those certain sharp pains of dissatisfaction, [will they know you](http://thesalesblog.com/2010/10/they-don’t-know-you/)? Or did they make you quit? You have been calling one of your dream clients relentlessly over the past years. You have never gotten further than a few short, polite phone conversations. Every time you call, your efforts to create value are soundly rejected, and all of your attempts to create and nurture a relationship are refused. Are you as determined to go the distance and relentlessly pursue your dream client as they are determined to say no? Or did they make you quit? You have been to the boardroom. You presented; everyone else presented. You have been told that you are in second place, and that a lot of the buying committee members are pushing for one of your competitors. It’s not the best news, but you are still in striking distance from winning. Do you pull out all of the stops and [leave no weapon unfired](http://thesalesblog.com/2010/09/leave-no-weapon-unfired/)? Or did they make you quit? Have you gone the distance every day, doing all that was necessary—and then just a little bit more—to make sure that you have [chosen to act](http://thesalesblog.com/2010/07/the-choice/) instead of wait, to [prospect](http://thesalesblog.com/2010/10/cramming-your-prospecting-work-is-spinning-your-wheels/) instead of procrastinate, to [nurture](http://thesalesblog.com/2010/04/the-nurture-toolkit/) instead of neglect, to [believe](http://thesalesblog.com/2010/01/why-you-have-to-believe/) instead of doubt, to [care](http://thesalesblog.com/2010/02/caring-the-desire-to-achieve-a-positive-outcome-for-others/) passionately instead of phoning it in, and to be something more to all those who are [counting on](http://thesalesblog.com/2010/06/who-is-counting-on-you/) you rather than going though the motions? The truth is, no one can make you quit.  If you quit, it’s because you decided to; no one made you. For more on increasing your sales effectiveness, subscribe to [the RSS Feed](https://www.thesalesblog.com/feed/) for The Sales Blog and my [Email Newsletter](http://thesalesblog.us1.list-manage.com/subscribe?u=76cf0c62588f9f49b6d04a3d9&id=ecb6981006). Follow me on [Twitter](http://twitter.com/iannarino), connect to me on [LinkedIn](http://www.linkedin.com/in/iannarino), or friend me on [Facebook](http://www.facebook.com/iannarino). If I can help you or your sales organization, check out my coaching and consulting firm, [B2B Sales Coach & Consultancy](http://www.b2bsalescoach.com/), [email me](mailto:anthony@gmail.com), or call me at (614) 212-4729. Read my interview with Tom Peters ([Part One](http://thesalesblog.com/2010/03/the-sales-blog-interview-tom-peters-on-the-little-big-things-part-one/) and [Part Two](http://thesalesblog.com/2010/03/the-sales-blog-interview-tom-peters-on-the-little-big-things-part-two/)). Read my monthly post on [Sales Bloggers Union](http://www.salesbloggers.com/author/iannarino/). ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2010](https://www.thesalesblog.com/blog/tag/2010) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on December 6, 2010 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-06-16T3:02:46 PM", "datePublished" : "2010-12-06 22:50:37", "description" : "Your most dangerous and fiercest competitor has had your dream client locked up tighter than a steel drum for years. Your nurturing efforts have gone from bi-weekly, to monthly, to quarterly, to something less than quarterly. 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