--- title: Why You Look for Unconventional Advice | The Sales Blog description: here is a whole cottage industry that has cropped up around providing unconventional advice. Much of the “advice” comes from social science research image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_255647725.jpg --- ### [Now booking SKO meetings for 2026/27! 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Much of the “advice” comes from social science research that the advice-givers believe can be applied to ordinary, everyday life outside of a science experiment. Regardless of context. Still other “advice” is really a [contrarian](https://www.thesalesblog.com/blog/the-danger-in-being-reflexively-contrarian) point of view, things like suggesting that people’s flaws are the reason they succeeded, this while ignoring hundreds of other factors that would suggest otherwise. There are a few reasons this unconventional advice appeals to you. **You want things to be easier.** The reason you want unconventional advice is because [the conventional ways](https://www.thesalesblog.com/blog/dont-buy-hype) of doing things are difficult. You’d rather not do the things that are necessary, so you look for some way to circumvent what is necessary and get the results you want without the effort. The truth is that mastery takes enormous effort and energy. The results that you want only accrue to those who put in the hours. The reason the master make something look easy is because he has practiced for decades. **You want something now**. You know the one about the best time to plant a tree being a century ago, the second best time being now? You could likely have had what you want right now, but you would have had to start a long time ago. That’s when the people who have what you want started, with few exceptions. If you want something now, you are looking for unconventional advice because you are trying to [compress time](https://www.thesalesblog.com/blog/how-you-waste-time). If you are trying to compress time, it means you are trying to cram for results. **You love the lie.** You want to be [seduced](https://www.thesalesblog.com/blog/people-love-to-be-sold). You want to be told that you are perfect and that you can have what you want. You want to believe that you deserve what you want without being required to do what is necessary to have it. You want the secret, the hack. There are some fundamental principles that can’t be broken. Like Charlton Heston’s Moses in the movie [The Ten Commandments](https://en.wikipedia.org/wiki/The_Ten_Commandments_(1956_film)) said, “You can’t break the laws. You can only break yourself against them.” Things like character and principles will serve you better than unconventional advice. Being someone worth doing business with, something worth knowing, counts for a lot more when playing the long game than does any unconventional advice. There is a reason the fundamentals stand the test of time. There is a reason they’re conventional.   ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2016](https://www.thesalesblog.com/blog/tag/2016) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on October 7, 2016 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2023-02-22T10:54:07 AM", "datePublished" : "2016-10-07 23:10:27", "description" : "here is a whole cottage industry that has cropped up around providing unconventional advice. 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