--- title: Will Yourself To Do the Work | The Sales Blog description: Most people struggle to produce the results that they want not because they can’t do the work, but because they won’t do the work. You are capable of image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_245936878.jpg --- ### [Now booking SKO meetings for 2026/27! 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You are capable of producing better results than you are right now. This is true for you, no matter how well you are doing now, and no matter what area of your life you’d like to improve. In fact, right now there are people producing the exact result you want. When you meet the people who are already producing the result you want, you’ll almost certainly discover that they aren’t too different from you. Most of them won’t be smarter than you. Very few of them will have been born with some innate talent that has allowed them to succeed beyond what you are capable of yourself. Not more than a tiny handful will have been born with some advantage that allows them to do what no one else can do. The people who have the results you want are more like you than they are different. In fact, some will have had even greater adversity. The main differences between you and the people who are already producing the results you want is their willingness to put in the work. People who produce exceptional results in some area don’t produce those results by accident. Those results are produced intentionally. They focus their time, their attention, and their energy on producing those results. They are passionate about what they want for themselves, and they devote themselves to producing those results. In short, they’re willing to do the work that others are unwilling to do. You can produce the results you see others producing. The variable here is not ability, it’s willingness. The variable is the discipline to do the hard work necessary to produce those results. [Success in any area has a price](https://youtu.be/mHhM2xUl_O4). You can have anything you want, but you have to be willing to pay the price in full before you have it. And if you will yourself to do the work, you will surely have it. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2017](https://www.thesalesblog.com/blog/tag/2017) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on February 5, 2017 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-09-17T1:05:05 PM", "datePublished" : "2017-02-05 21:00:36", "description" : "Most people struggle to produce the results that they want not because they can’t do the work, but because they won’t do the work. 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