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New sessions start the first Tuesday of every month!

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A 12-month coaching intensive with development modules for sales leaders.  You will be coached by Anthony and engaging with other sales leader peers with the sole focus of making sure your team drives results.

Sales Leader Coaching Intensive

Historically, sales leaders have been promoted from the role of a sales rep. For a long time, there has been an assumption that because they were a great rep, that means they would make them a good manager. Rarely does this work out the way everyone intended.

Rarely, if ever, does a new manager get the training they need to help them be a great manager. And managers who have been doing this for years, generally struggle and feel they don’t have any power to hold their team accountable.

Being a successful leader means:

  • Identifying and establishing your non-negotiables
  • Implementing strategies to enforce your will
  • Holding reps accountable to your expectations
  • Instilling humane consequences as needed

This program is 100% designed to provide sales leaders with the tools, structures, and strategies required to take control of the outcomes the sales force produces.

Coaching Initiative

In these 12 months, you will be coached by Anthony, with the sole focus of making sure your team drives results.

In this coaching intensive you will gain the tools and strategies to create:

  • Accountability: define and establish a culture of accountability.
  • New Deals: Pipeline meeting strategies that cause net new opportunities every week.
  • Prospecting: Tools to enforce a prospecting cadence, visibility, and accountability.
  • Leadership Style: Leveraging your leadership style to maximize results.
  • Hunter Culture: Establish a hunter culture so reps do the most important work of creating new deals.

What's Included?

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Live Coaching With Anthony

Twenty-four 1-hour coaching sessions (live, virtual, exclusive group).



Examples of work that needs to be done, no theory.


Talk Tracks

Language talk tracks to use with your team to gain change.



Plug and play formulas allowing you to quickly see the changes needed.



Uncover and create your plan through intentional workbook questions.


On-going Development

Your development will be supported with on-demand modules, which will be automatically assigned to you.  These modules are full of talk tracks to help you have easier conversations with your team, along with strategies and assets.


Support for a full year!

You will have support for one full year. During the coaching calls you will have access to Anthony and his team to get your questions answered. Joining the coaching calls provides you with a direct path to get your questions answered and seek guidance on challenges that come your way.

Have questions? We are here to help!

Drop us a note or schedule a meeting with Beth Mastre: Beth@B2BSalesCoach.com or grab a time on her calendar.

2023 Event Dates

All events are at 12PM ET unless otherwise specified. Dates are subject to change in the event Anthony has a scheduling conflict.  Date changes will be communicated as far in advance as possible. Thank you!

January - June

Date Topic
1/3/23 Vision
1/17/23 Transformation
2/7/23 Communication
2/21/23 Leadership Styles
3/7/23 Decision Making
3/21/23 Strategy & Alignment
4/4/23 Accountability & Structures of Accountability
4/18/23 People
5/2/23 Effectiveness
5/16/23 Opportunities
6/6/23 Forecasting
6/20/23 Cadence

July - December

Date Topic
7/5/23 Vision
7/18/23 Transformation
8/1/23 Communication
8/15/23 Leadership Styles
9/5/23 Decision Making
9/19/23 Strategy & Alignment
10/3/23 Accountability & Structures of Accountability
10/17/23 People
11/7/23 Effectiveness
11/21/23 Opportunities
12/5/23 Forecasting
12/19/23 Cadence
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Do Good Work. Can't Wait to See You There!