The forces of globalization, disintermediation, and commoditization have radically changed how we do business. More and more, these forces are driving companies to behave transactionally. Sales organizations are struggling to create new opportunities, to win new business and maintain the margins they need to deliver results. Level 4 Value Creation is a methodology for moving from product, service, and solution to a higher level of value, that of a trusted advisor, or what we call a Level 4 Value Creators. Your team will learn how to create more value throughout the entire sales process, to create and win more opportunities, to win those opportunities at a higher margin, and to increase their wallet share within your existing clients.