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L4VC: How to Create and Sustain Relationships of Value

Time: Options for 1 or 2 day workshops
Audience: Primarily B2B sales organizations


This interactive workshop takes the ideas from the Level 4 Value Creation keynote and puts them in the hands of your sales force and supporting teams. During this workshop, we will facilitate your team’s development of the exact action plans they need to enact in order to move from transactional salespeople to consultative trusted advisors, creating and winning new opportunities.



  • Develop a deep understanding of your current level of value creation and the gap between than level and Level 4 Value Creation.
  • Develop the action plans to become super-relational, driving a wedge between your dream clients and your competitors.
  • Identifying the ideas and insights that create massive value for your dream clients and allow your team to position themselves as part of their client’s strategic advantage.
  • Design an action plan for retaining key accounts by continuing to create new–and greater–levels of value.