Meet Anthony Iannarino, a renowned expert in B2B sales with decades of experience and a track record of generating tens of millions of dollars in revenue. At just fifteen years old, he made his first cold call and became the first employee and industrial recruiter in his family's staffing firm. Since then, he has worked with some of the largest companies in the world and developed unique sales strategies and tactics that have led to his success.
Anthony is also a bestselling author with five books published in just six years. His books, including The Only Sales Guide You'll Ever Need, The Lost Art of Closing, Eat Their Lunch, Elite Sales Strategies, and Leading Growth, have introduced new concepts and approaches to B2B sales. His latest book, Leading Growth, is specifically tailored to sales leaders and managers who need to consistently increase revenue through the efforts of their sales reps.
Despite facing significant health challenges, including an arteriovenous malformation that required two surgeries and a Grand Mal seizure, Anthony has never given up on his passion for sales. He shares his sales process in his daily blog at thesalesblog.com and is a sought-after speaker and trainer in the industry.
If you're looking to stay ahead of the competition in B2B sales, Anthony Iannarino is the expert you need to follow. Learn from his experience, resilience, and innovation to create your own success in this competitive field.
In his first six months as a sales representative, Anthony won the largest client on the western half of the United States, a deal worth tens of millions of dollars. The deal was significant enough that his leadership team had to help close the deal. A few weeks after winning the deal, Anthony had a Grand Mal seizure while walking up to his Brentwood Apartment.
Anthony was diagnosed with an arteriovenous malformation, a group of arteries and veins that had grown into a giant knot pushing on the back of his right temporal lobe. He had two surgeries, one to glue the arteries shut to prevent bleeding, and one to remove the AVM and the bruised part of his brain, something he was only told after the fact. His doctor also told him he couldn't drive for two years. He returned to his family's staffing business, and in his first year, he increased the revenue from $3 million to $7.8 million, the result of having a great sales manager in Los Angeles.
A few years later, his new sales manager and her team left, and Anthony took over as sales manager and continued to sell while he attended college at night, graduating summa cum laude from Capital University. After receiving the Dean's Academic Scholarship, he attended law school at night, completing his J.D., choosing to stay in business and sales. Immediately after law school, he attended Harvard Business School, completing the OPM program, focusing on sales and marketing.
Anthony Iannarino started sharing his unique sales strategies and tactics that allowed his team to win large, competitive deals, strategies that he innovated and created. In 2009, he began writing a daily blog post at thesalesblog.com, sharing his sales process. Anthony is an innovator in B2B sales.
In 2016, Anthony published The Only Sales Guide You'll Ever Need, which became a bestseller on USA Today, Amazon, and ABA. The book introduced a competency model for the modern sales approach that is popular today.
In 2017, he published his second book, The Lost Art of Closing: Winning the 10 Commitments That Drive Sales, another Amazon bestseller. The book focuses on facilitating the buyer's journey and leading clients to success.
In 2018, Anthony published Eat Their Lunch: Winning Customers Away from Your Competition, a book about competitive displacements and how to live, survive and thrive in the Red Ocean. Eat Their Lunch is a book about compelling change, differentiating the salesperson, and creating value in the sales conversation.
In 2022, Anthony published Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative. This book is a guide full of value creation strategies that win deals in today's uncertain environment. Released in April 2022 and is still number one in business sales on Amazon.
In September, 2022, Anthony published his fifth book in six years, Leading Growth: The Proven Formula for Consistently Increasing Revenue. It is his first book for sales leaders and managers who need to reach aggressive net new revenue goals through the efforts of their sales reps.
Anthony's first non-sales book hits the shelves in October 2023 and is titled The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. This is a science-based methodology for identifying negativity triggers in our environment and eliminating anxiety. It aims to help many of us improve our mindfulness while we live in a very disruptive time of constant change.
Anthony Iannarino's expertise in B2B sales extends beyond his books and blog. As the founder of Visualizing Transformation, he has trained and consulted with some of the largest and most respected companies in the world, as well as rapidly growing companies, to improve their approach and sales skills. His training, consulting, and executive coaching services help improve sales performance and deliver results.
Anthony's Sales Accelerator development platform includes training courses and assignments that ensure sales organizations make the behavioral changes needed to produce long-term results. He also provides sought-after speaking engagements for sales kickoff meetings, quarterly meetings, workshops, and private seminars.
In addition to his consulting and speaking engagements, Anthony is also the co-founder of the OutBound Conference, which brings together sales professionals from around the world to share their knowledge and experience. The conference has become one of the most respected events in the industry, with thousands of attendees and dozens of renowned speakers.
Whether you're looking to improve your sales team's performance or seeking inspiration and insights from the top minds in B2B sales, Anthony Iannarino is the expert to follow.