One of my favorite things I get to do is have conversations with sales teams and sales leaders. My approach to speaking is called E.E.A. The first E is entertainment, and it starts with stories—here’s mine:
I started selling when I was 12 years old. I sold newspapers to people in 3 apartment complexes and I did well enough that I had to deliver 300 papers on Sunday mornings. At 15 I started making cold calls for a charity, and I was the only person to secure 2 bike-a-thon events. But my real development as a salesperson was selling in the highly commoditized staffing industry, building a $50 million dollar firm with just 4 salespeople.
People in my community began asking me to help them, and I started TheSalesBlog.com in 2009 to share what I knew about sales through my experiences. It wasn’t long after that businesses started asking me to speak, coach, consult, and train. Which brings us to the second E: education.
We’re in a difficult sales environment right now. Buyers are researching on their own and too often are looking for a “salesperson-free buying experience.” That means they are not interested in the legacy sales approach most folks are still using today. One that only positions your solution without creating any value for the client in the sales conversation.
The most important thing that salespeople and sales leaders need to know is that this legacy approach doesn’t work anymore and you need a new education.
I have published four best-selling books on the modern sales approach, and one best-selling book for leaders looking to drive sustainable growth. And I love sharing these lessons with sales organizations.
I’m an entrepreneur. I still own businesses, and I still have sales teams in the field that report to me, and yes, I still sell – and I can help your sales teams with strategies and tactics that work in today’s ever-changing environment.
The last letter in E.E.A. is actionable.
It’s one thing to talk about sales, but something altogether different to help sales teams and sales leaders improve their results. No one should listen to a speaker that doesn’t leave them with something they can use TODAY to improve their results.
Before your event, we’ll sit down with you to understand your sales team, your sales management, or your general audience—and the outcomes you want to achieve.
We’ll then deliver a keynote or workshop experience with practical, tactical information, that your audience can use immediately to drive improved results.
As one of the founders of the Outbound Conference, I’ve felt the pressure. I know how much work it takes to pull off a world-class live event. If I can help you with your upcoming keynote, kickoff meeting, workshop, quarterly meeting, or live virtual event, please reach out to my team. We’d love to speak with you about your event and how we can provide value to improve your salesforce and your business.
Complete the form at the bottom of this page to get started.
Do good work!
Anthony
