People use the social channels in two very different ways. One of these ways is extraordinarily useful, and one is mostly an enormous waste of time. Your results using the social channels are based on which of these choices you make.


Most consumption is a poor choice. The Internet provides an infinite number of distractions. If there is something that interests you, the social channels will provide access. If you are bored, you can scroll and scroll and scroll forever, or until something captures your attention.

Consuming content may entertain you, and it may occasionally educate you, but mostly it steals your time, producing nothing in return for the investment you’ve made.


There has never been a greater boon to creators than the Internet, and specifically the social channels.  I now call this digital, distinguishing the practical commercial aspects from pure consumption.

If you are a writer, you can publish. If you are an entertainer, you can entertain. If you are someone who sells, you can create awareness and establish your expertise. If you are a business, there has never been a bigger, better platform from which to conduct commerce.

It doesn’t matter much where you are and what you do; if you are a creator, the digital channels are unmatched—and if they aren’t in your space, they soon will be. But only for creators.

Artist? Perfect! Solopreneur? Outstanding! Small or Medium-sized business? Nothing better on Earth. Big commercial enterprise? Scale has a whole new meaning.

The digital transformation, which we are still on the front end of, is going to impact you differently depending upon whether you are primarily a consumer or a creator. It is a content creator’s world, and you are just living in it.

Sales 2017
Post by Anthony Iannarino on April 5, 2017
Anthony Iannarino
Anthony Iannarino is a writer, an author of four books on the modern sales approach, an international speaker, and an entrepreneur. Anthony posts here daily.
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