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It’s a bit presumptuous to claim a book is one of the best books on habits that exist. There are lots of great books on the subject out there, including Charles Duhigg’s seminal work, “The Power of Habit.” But Anthony is not shy about saying that his guest, James Clear has penned exactly that.

James and Anthony share a common story: a debilitating brain injury that forced them to discover a new way of living. For James, his recovery took him to a new understanding of habits and the power of stacking simple, easy habits one on top of the other to create momentum and change. Bear that in mind, these are lessons James learned for himself rather than just information he consumed and regurgitated from the research of others.

Maybe it’s not so presumptuous to say James’ work is one of the best books on habits. After all, he’s lived the story that has made it possible. Listen to hear his story, learn about the aggregation of habits, and how he recommends you apply what he’s learned to your own life.


.@JamesClear describes the powerful story behind one of the best books on #habits, his own. It’s on this episode of #InTheArena with Anthony @Iannarino. #salesClick To Tweet

One Of The Best Books On Habits Was Penned Because of a Tragic Circumstance

As is the case with many of the significant things that are created in this world, James Clear’s book, “Atomic Habits” was birthed in the forge of suffering. A freak baseball accident put James in a desperate place, fighting to recover from brain damage.

His journey out of that debilitating place led him to the realization that small, simple habits can be stacked one on top of the other to bring about incremental but powerful change.

This is not a conversation with a theorist. James knows what he’s talking about – not only because he’s researched the topic, but because he’s lived it. Be sure you listen to hear his incredible story.

Why Systems Trump Goals Every Time

Anthony is the first to say that goals are important. But with the help of James’ book (and other resources) he’s come to see that they are not the most important thing. As James explains, goals are important because we have to know where we are headed but to focus on the destination to the exclusion of the actions that get us there is folly.

James encourages those who are trying to accomplish goals to focus instead on building systems into their lives that naturally lead to the desired outcome or goal. That puts the focus where it rightly belongs – on doing rather than hoping.

This conversation clarifies so many things when it comes to building habits – and it flows directly out of James’ book on the subject. Be sure you listen.

Listen to learn why #systems trump #goals every time. @JamesClear speaks about the power of #habit on this episode of #InTheArena with Anthony @Iannarino. #salesClick To Tweet

Transform Your Life By Casting Votes For Your Identity Every Day

Habits are not formed by self-discipline or self-control alone. They have to be birthed from a deeper, more fundamental place. James Clear insists that if you don’t have a sense of identity tied to a habit, it will fall by the wayside sooner rather than later.

For example, going to the gym for 5 minutes a day provides the basis for the reality that you are a person who goes to the gym. That’s the first baby step toward being the kind of person who makes use of the gym in productive ways. It’s an identity issue that you can take control of and master.


In this conversation, James shares a handful of other examples to help you get your mind around why identity is foundational to establishing good habits.

Get Rid of the Cues That Prompt Bad Habits and You Get Rid of the Habits

Case in point: If you want to cut back on a habit of stopping into Dairy Queen for a soft-serve cone on your way home from work, you don’t do it through a daily study of the DQ menu so you are clear about what you need to avoid. You do it by avoiding Dairy Queen altogether.

That may mean you establish new driving patterns so you don’t pass by it on your way home from work. It could mean, avoiding looking in the direction of the store as you pass it.

James Clear refers to the circumstances that set us up for indulging in a bad habit as “cues” – and in this conversation, he explains the simple but powerful ways we can be proactive about eliminating the cues for the sake of eventually removing the habits they fuel.

Don’t miss this conversation. If you have habits to build into or remove from your life, James’ practical approach and clear guidance will be helpful. Build better habits now.


Get rid of the cues that prompt bad #habits and you get rid of the habits. @JamesClear speaks about the power of #habit on this episode of #InTheArena with Anthony @Iannarino. #salesClick To Tweet

Outline of this great episode

  • How James Clear got started blogging and where it’s lead him
  • How a traumatic brain injury pushed James to learn habits, the topic of his book
  • The concept of aggregating marginal gains and how James has leveraged it
  • Why you need to know what you want, and the power of systems over goals
  • Who you want to be is the starting point for every step of growth
  • The difference between James’ approach and Charles Duhigg’s approach
  • How expectations fuel life more than reactions
  • Why it’s so hard to start a new habit
  • Removing habits by getting rid of cues that prompt the habit
  • James’ most difficult habits to begin
  • The story of breaking bad habits and how James did it

Resources & Links mentioned in this episode

The theme song “Into the Arena” is written and produced by Chris Sernel. You can find it on Soundcloud

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One of the best books on #Qhabits was penned because of a tragic circumstance. Hear the incredible story of @JamesClear on this episode of #InTheArena, with Anthony @Iannarino. #salesClick To Tweet

Transform your life by casting votes for your #identity every day. @JamesClear speaks about the power of #habit on this episode of #InTheArena with Anthony @Iannarino. #salesClick To Tweet

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Post by Anthony Iannarino on December 21, 2018

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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