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Chris Brogan is one of the reasons I started writing daily. He is super smart, has had a tremendous influence on me, and I am happy to call him my friend. A few years ago Chris started to theme his year by choosing three words. Along with a whole bunch of other folks, I have found this practice to be useful and I’ve incorporated it into my approach.

The idea is to choose themes that cross into all of the important areas of your life. Here are my three words for 2017.

  • Integrated: I have always put things into boxes, separated them. More and more, this no longer works for me. Integrated means all areas of my life function as a single whole. The idea here is that the integration reduces friction, reduces drag, and creates alignment. What I do in one are needs to add to other areas.
  • Impeccable: The word suggests the highest possible standards. To be impeccable, you have to raise the bar. It also means clean, clear, crisp lines. Everything has to be in its place. This word, when applied across all areas of your life, is a challenge.
  • Essential: Better is better than more. Essential suggests a paring down. What is minimally necessary? What doesn’t provide value? What is a distraction? This word is more than it appears. It’s an acknowledgment of how little time you have, as well as an urgent call to do what it necessary.

This year, I was tempted more than any other to add additional words to this list. The word “essential” prevented me from doing so. Upon reflection, the two other words that didn’t make it onto this list are already encompassed in these three words. Better is better than more.

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Sales 2017
Post by Anthony Iannarino on January 1, 2017

Written and edited by human brains and human hands.

Anthony Iannarino
Anthony Iannarino is a writer, an international speaker, and an entrepreneur. He is the author of four books on the modern sales approach, one book on sales leadership, and his latest book called The Negativity Fast releases on 10.31.23. Anthony posts daily content here at TheSalesBlog.com.
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