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Business Acumen: If there is one thing business books will do without fail it is to provide you with business acumen. They will teach you the common business concepts you need to be fluent in conversations with other business people. Reading widely will introduce you to concepts with which you are not yet familiar.

Context and Choices: One of the points of reading business books is that tell you stories that provide context around challenges and opportunities. The context and stories can open your mind up to new choices, some you may not have considered. Some business books provide frameworks for thinking about choices and decisions.

Mindset: Your mindset, your belief system, is a limit on your success in business. When you read business biographies (and other biographies) you can infect yourself with empowered beliefs. You can pick up the beliefs that drove them to see things that were invisible to others. You can invariably pick up the traits that allow them to succeed, things like grit, determination, persistence, and resourcefulness.

Vocabulary: Business has a language of its own, even if some critics decry that too much of it is jargon. If you are going to interact with other business people, you need to be able to communicate in the language being spoken. If you are sitting in a boardroom and the person sitting across from you asks you about your CAGR, you might find it helpful to know what that means.

Lessons: If someone tells you they burned their hand by putting it in the fire, you do not need to put your hand in the fire to learn for yourself. You can learn that same lesson without suffering the same pain as the person who warns you of some danger.

Bending the Learning Curve: Think of how little you really know. Think about all the people with deep subject matter expertise who, in some areas, know far more than you. You bend the learning curve in your direction when you take the best of their learning as insights and ideas that may benefit you now—or sometime in the future. A single insight could be worth millions of dollars in revenue or profit (something I have experienced more than a few times).

A Way to Process Your Experience: One may be both street-smart and book smart. The street smarts and your experience can provide you a kind of knowledge that isn’t gained from books. What you learn from books can inform the decisions you make and provide concepts and frameworks with which to process your experiences and decisions.

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Sales 2018
Post by Anthony Iannarino on May 4, 2018

Written and edited by human brains and human hands.

Anthony Iannarino
Anthony Iannarino is a writer, an international speaker, and an entrepreneur. He is the author of four books on the modern sales approach, one book on sales leadership, and his latest book called The Negativity Fast releases on 10.31.23. Anthony posts daily content here at TheSalesBlog.com.
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