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Blog Category // Modern Sales Approach

How to Elevate Your Sales Strategy: Shift from Solution Selling to Strategic Empathy

Unlock the secret to skyrocketing your sales by shifting your focus from showcasing solutions to demonstrating strategic ...
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Strategies to Outshine Your B2B Competitors in Sales: An In-Depth Analysis

Discover the key factors that will give you an edge over your competition in B2B sales.

Unlocking New Dimensions in B2B Sales: A Comprehensive Guide to Sales Transformation

Over time, the strategies, and tactics we use tend to lose their effectiveness. This doesn’t mean that the older approaches ...

How to Help Your Client Make the Decision You Would Make for Them

One way to better understand the modern sales approach is by focusing on the decision your prospective client is ...

Elite Sales Strategies- Mastering Authority and Consultative Selling in B2B Enterprise Environments

Discover how to transcend gimmicks in sales and establish real authority with our in-depth guide, Elite Sales Strategies, ...
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Mastering the Art of Modern Sales: How Innovative Strategies are Reshaping B2B Sales Dynamics

Wait until you see the massive research project I am working on now, involving comprehensive strategies for improving B2B ...

A Comprehensive Guide for Consultative Sales Techniques

Uncover the secrets of effective client relationship management and consultative sales strategies for lasting success.

Mastering Modern Sales: Beyond Pushiness to Consultative Expertise

There are people who talk about sales as if salespeople still sell like they would have in the 1970s and 80s. Those who ...

B2B Sales: Embracing a Client-Centric Approach for Modern Success

There are some who believe that B2B buying and selling have not changed over the last two decades. An unwillingness to face ...
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Unlock Success in Sales: The Strategic Advantage of Executive Briefings in First Meetings

Learn how an executive briefing can revolutionize your first meetings, setting the stage for a powerful, trust-based client ...

The Value of Context Locking

One challenge in employing a modern sales approach based on providing insight is that your contacts often harbor beliefs ...

How and Why to Adopt a Modern Sales Methodology

B2B sales has always evolved to address the needs of buyers and decision makers. When the external environment is stable, ...

Your Development Plan

You and I live in a time where the rate of change is accelerating, and this has generated stress and anxiety among many ...
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Five Rules to Ensure a Second Meeting

Several companies with revenues measured in billions confessed that the size of their company makes it easy for their ...

What Kind of Salesperson Will You Be?

You are responsible for what kind of salesperson you are going to be now and in the future. I am going to try to convince ...

The Decline and Fall of the Trusted Advisor

In the past, a salesperson would aspire to become their client’s trusted advisor. They wanted to be the person their client ...

The 12 Benefits of Being One-Up In B2B Sales

In Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative, readers will find a ...

What Your Buyer Needs From You

If you believe that selling is difficult, know that buying is often more difficult. Part of what makes buying challenging is ...

What Did Your Client Learn?

In a workshop with an excellent sales force, we played a game from Elite Sales Strategies: A Guide to Being One-Up, Creating ...

The Only Technology That Wins B2B Sales

As sales tech stacks grow, consuming more time and becoming more expensive, sales results continue to plummet. Far be it ...

How to Acquire More Client Time in B2B Sales

Leaders who push for sales velocity have things backward. Any suggestion that a salesperson should try to speed up the sales ...
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