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Why AI Customer Service Fails Humans: A Real Experience With Automation, Empathy, and Technology
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When companies replace people with machines, the customer experience usually breaks first.

AI Customer Service vs Human Support in a Hotel Booking Experience

I was trying to get a hotel in Dallas, TX. But every time I tried to put in the dates, the software reverted back to another date. After the third time providing the right days, only to see the wrong dates again, I looked for a phone number so I could get help from a human being.

The A.I. connected to me and started to tell me a list of things that it might be able to take care of for me. This variation of A.I. was programmed to keep trying to help me. After a few minutes, I found the phone number and called for a human being. I explained that I could put in my dates, but the dates kept changing.

The person said that they were having problems, and that she would take care of the dates, and they looked right until they were wrong again. The nice and helpful woman said she would do this manually, but the website still showed the wrong dates. Eventually, I had the right dates.

Choosing Human Interaction Over Artificial Intelligence

It turns out that I am a speciesist. I do not want to engage with Artificial Intelligence unless I am editing the text of what I write, along with the half dozen prompts I use, and the SEO and AEO that help get the articles I publish on thesalesblog.com found.

A.I. is not built to provide a better experience for the human being who is trying to do something, like getting the right dates for a hotel. Instead, we get a robot that may sound like a human, allowing the company to increase its profits. Some of us believe that we are social creatures, and others would prefer machines.

Human Customer Service as a Competitive Advantage

In the future, we might find that providing a human being is an advantage, especially in a robot-only world.

A few weeks ago, I wrote an article about using Artificial Intelligence and how it may cause us to become weak. Next to me on my desk is the Oxford Dictionary, and next to the OED is the Oxford Modern English Grammar. I use these assets to force myself to read the definition and check the spelling.

Automation Versus Empathy in Modern Business

Many companies will decide to go without human beings as part of their experience, conceding customers to their competitors who have a creature approach instead of a machine approach. Others will take the other side and provide a real human being.

You can already find A.I. writing on every platform. If you are a writer, know that you do not have a copyright if you use it on a platform. It is easy to identify text that was written by a bot.

Why Human Creativity Still Matters in the Age of Algorithms

I know it is easier to use A.I. for text, but I decided some time ago that I would do this work with my brain and my hands. I want my text to be my text, not a robot or its algorithm.

We, too, have our own algorithms, like empathy, humor, deep caring, and emotion, things the robot is missing. Even if it looks like it is human, know that it is nothing even close to a human being.

Please know that no A.I. has been hurt by the content here.

Tags:
AI 2026
Post by Anthony Iannarino on January 9, 2026

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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