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May I have your attention, please?

Not some small sliver of your already too-divided attention, but your full focus and attention.

You are too distracted. We are too distracted.

We aren’t paying enough attention to WHAT really matters, and what’s worse, we aren’t paying enough attention to WHO really matters.

Instead of living in the present moment, we have allowed our focus and attention to be spread too thinly and across too many things at once.

We pride ourselves on our ability to do many things at once, even though the results we produce across the whole range of activities are far less than they would be were we to have given ourselves over to one activity, one outcome. We pride ourselves on our ability to multi-task, as if it’s a positive attribute. It is anything but. And our results prove it.

We sit across the table from the most important people in our lives, and instead of being engaged with them for the short time that we have them, we stare into the small screen and divide our attention among people who aren’t even there, most of them strangers. LOST are the shared moments that make up intimate human relationships, lifelong friendships, and LOVE, as our screens demand that we pay attention to the trivial, the novel.

And we pay for giving the small screens our attention with lives that are less than they might be because our relationships are less than they might be.

We have allowed the tools that allow us to improve some aspects of the way communicate and connect with others to destroy our ability to communicate with the people that are closest to us, the people we care most about.

By being always connected, we are always truly disconnected.

In the future, the most successful of us will be those of us with the ability to disconnect from the small screens, and to give our full focus and attention instead to the people next to us and standing in front of us. The most successful of us in life will be those of us that are fully connected to the people we care about because we are fully disconnected from the small screens.

The most successful of us in business will be those of us who have the ability to give our full focused attention to the what’s truly important, without dividing it among the trivial and unimportant.

To truly connect, you must truly disconnect. To give something or someone your full attention means that you must completely ignore everything else, everyone else.

Disconnect. Connect.

Sales 2012
Post by Anthony Iannarino on June 2, 2012

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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