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You only grow when you put yourself in situations that cause you to stretch beyond your existing capacities.

It is the things that you fear and the things that cause you discomfort that stand between you and whatever greater success you seek.

The most successful people are willing to be uncomfortable where others are not. It’s not that people who succeed aren’t uncomfortable or fearful at first. The difference is that they face the fear and accept being uncomfortable. By putting themselves in positions that test their willingness and their resolve.

People who grow and accomplish their goals are willing to be uncomfortable for longer periods of time than others. They hang in there longer than most. And, they move from one uncomfortable situation where they gain new capabilities and grow to the next uncomfortable situation where they stretch themselves even further. Instead of avoiding discomfort, they seek it out.

Fear of the Phone

Maybe you fear picking up the phone and interrupting people. There are others right now who face their discomfort because they fear the greater danger of failing in their role more than the outcome of any single call. Those who are willing to be uncomfortable grow and become more effective over time.

Fear of Your Higher Price

Your higher price makes you uncomfortable talking to your prospective clients about the investment they need to make. There are others who lead with the higher price because they have gotten past the discomfort and now recognize that it establishes greater value. They no longer see it as uncomfortable and they no longer fear that conversation. They have a distinct advantage because of their confidence.

Fear Is Your Lack of Confidence

You were uncomfortable with the idea that you are a sales person, so you don’t ask for commitments for fear of being “salesy”. The greater danger that makes you uncomfortable is likely a lack of confidence.

The only way to be comfortable doing what makes you uncomfortable is doing it until it no longer has that effect on you.

Sales 2016
Post by Anthony Iannarino on May 3, 2016
Anthony Iannarino
Anthony Iannarino is a writer, an author of four books on the modern sales approach, an international speaker, and an entrepreneur. Anthony posts here daily.
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