--- title: Face Your Fears and Be Uncomfortable | The Sales Blog description: It is the information you fear and the things that cause you discomfort that stand between you and the success you seek. Find out more! image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_361054784.jpg --- ### [Now booking SKO meetings for 2026/27! 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It is the things that you [fear](http://thesalesblog.com/2016/03/19/breaking-free-fear/) and the things that cause you discomfort that stand between you and whatever greater success you seek. The most successful people are willing to be uncomfortable where others are not. It’s not that people who succeed aren’t uncomfortable or fearful at first. The difference is that they face the fear and accept being uncomfortable. By putting themselves in positions that test their willingness and their resolve. People who grow and accomplish their goals are willing to be uncomfortable for longer periods of time than others. They hang in there longer than most. And, they move from one uncomfortable situation where they gain new capabilities and grow to the next uncomfortable situation where they stretch themselves even further. Instead of avoiding discomfort, they seek it out. ## Fear of the Phone Maybe you fear picking up [the phone](http://thesalesblog.com/2014/05/19/9-reasons-to-pick-up-the-phone/) and interrupting people. There are others right now who face their discomfort because they fear the greater danger of failing in their role more than the outcome of any single call. Those who are willing to be uncomfortable grow and become more effective over time. ## Fear of Your Higher Price Your higher price makes you uncomfortable talking to your prospective clients about the investment they need to make. There are others who lead with the [higher price](http://thesalesblog.com/2013/09/30/sell-price-from-in-front/) because they have gotten past the discomfort and now recognize that it establishes greater value. They no longer see it as uncomfortable and they no longer fear that conversation. They have a distinct advantage because of their confidence. ## Fear Is Your Lack of Confidence You were uncomfortable with the idea that you are a sales person, so you don’t ask for commitments for fear of being “salesy”. The greater danger that makes you uncomfortable is likely a lack of [confidence](https://www.thesalesblog.com/blog/how-to-build-your-confidence-in-sales). The only way to be comfortable doing what makes you uncomfortable is doing it until it no longer has that effect on you.   ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2016](https://www.thesalesblog.com/blog/tag/2016) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on May 3, 2016 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2024-07-18T12:25:04 PM", "datePublished" : "2016-05-03 20:58:22", "description" : "It is the information you fear and the things that cause you discomfort that stand between you and the success you seek. 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