Productivity is not a measurement of how much you do. It doesn’t matter how many tasks you can cross off a list each day or each week. Productivity is a measurement of results, of outcomes. Busyness, often seen as proof that one is productive is more likely to be evidence a lack of production.
If you want to be truly productive, you must give yourself more time, time spent doing what is most important to your results.
There is a reason to use three 90-minute blocks for your most important work each day.
First, 90 minutes is enough time to make real progress on a project, a result, or an outcome. It gives you enough time to focus on the task at hand, and that focus is now the currency of effectiveness in an age of distractions.
Second, three 90-minute blocks provide you with 4.5 hours to focus on what’s most important. If you look back over your last week, you might struggle to find a single day when you spent 4.5 hours on your most important tasks, let alone a week that resulted in 22.5 hours of intentional work.
Those 90-minute blocks each day provide you with 4.5 hours of work. Assuming you work an 8-hour day, you are taking just over half the day for your real work, leaving you almost half the day to respond to the needs of your clients and your company. If you have money come out of your paycheck to be invested every week, you are already practicing this by paying yourself first. You need to pay yourself first each day when it comes to doing work that matters, work that makes a difference, work that moves the needle.
By giving yourself more time, you give your most important projects and tasks the time and focus that moves them forward, task by task, day by day, and week by week. These focused blocks of work start to stack up, your productivity—and your results—skyrocket.
No one is going to give you more time. If you want to do work that matters, you must give yourself the time.