This morning, recommended that I buy a book by a British pick up artist. Now I have a rather eclectic taste in books, but I’m not really sure why thought I would enjoy this particular book.

Since it’s the holiday season, I thought we might have a little fun and see what a riff on picking up your dream client might look like.

How To Instantly Attract Your Dream Client

If you want to easily pick up your dream client, you have to give off the right signals. You can’t come across as desperate. You can’t look like you really need the deal. Your dream client can smell desperation a mile away.

Instead, you have to have a certain look. You have to be cool and supremely confident. And you have to give off the signal that you are a value-creator. Value creation is pheromones to your dream clients—they can’t resist it. Your dream client can’t resist a value creator, and you have to look like you are the Alpha value creator.

But don’t overdo it. You want to be approachable. You want to be somewhat obtainable, but not too easily obtainable. You want to look the kind of person they can see themselves with in the future.

How To Seduce Your Dream Client

If you are going to seduce your dream client, you are going to have to take a real interest in them.

You’re going to have to spend a lot of time with your dream client, and you are going to have to get know all of their friends, the ones that whisper in their ear when you aren’t around. If their friends don’t like you, or if they believe you are only after a quick score, you’ll never get anywhere.

You have to be able to communicate with your dream client about the things that they are interested in, not what you think is interesting. You’re more interesting when you are truly interested in your dream client. They find that irresistible.

Gifts are useful too. You want to give them things that they appreciate. You want to nurture the relationship. Don’t go overboard, but you want to let your dream client know that there’s more where that came from, that you are generous.

How to Close Your Dream Client

At some point you have to ask for the commitment you’ve been working towards.

This part is really out of your hands. If you’ve done everything right up to this point, you shouldn’t need any fancy tricks or techniques. In fact, if you’ve played your cards right, your dream client is going to want to make the commitment as bad as you do.

Play it slow. Make sure that the time is right for both of you. You want to make sure that you are both ready to take your relationship to the next level.

Sales, 2012
Anthony Iannarino
Post by Anthony Iannarino
December 23, 2012
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