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Every couple months I get a phone call that goes something like this, “Did you get the email I sent you?” I respond by saying, “I don’t think so. When did you send it?” The sender responds by saying, “Just now.”

And with that statement, they reveal themselves. They are of the unfortunate breed of lost souls that live in their email inbox. They’re subject to other people’s priorities, and other people whims. They don’t likely get their most important work done each day because living in the inbox means responding in real time.

Here is how to stop living in your inbox for good.

Caution: This takes unimaginable courage, extreme self-discipline, and the willingness to make other people’s priorities play second fiddle to what’s really important.

Do Your Most Important Work Before You Open Your Email

Don’t open your inbox in the morning. I mean it; don’t even launch the program.

I don’t open my email until I’ve done my most important work each morning. That likely means that I’ve written this blog post before I even know what’s waiting for me. It also means I’ve done some client-related work too.

By keeping my email program closed, no matter what shows up in that inbox it’s not going to derail my day, because by the time I see it, I am hours and hours into my most important work. When I do see it, my most important work will have already been done. BOOM!

Schedule Time to Check Your Email

Schedule time to review your email and use effective tools.

I’m using Sanebox to sort my email. It used to be when I opened my inbox I would be greeted by something near 100 messages. After setting up the Sanebox filters, I’m greeted by about 20 email messages. The rest of the email messages have found their way into a Bulk email folder (completely unimportant), a Newsletter folder (I wish I had time to read these), or a Later folder (okay to process later).

Even though I’ve eliminated a lot of my email, I still have to deal with the important email messages. So I try to check my email at ten o’clock in the morning and again later in the afternoon. I also check it at night.

I keep the inbox completely closed. I have no notifications set up to inform me that I received an email. And I’ll leave email closed for hours on end.

One of the other ways that I process a lot of email is to check my email while I’m waiting for something else to happen. For instance if I’m in between calls and have some time, I’ll pop open the iPhone or the iPad and processes as much trivial email as I can. I try to blast through anything that doesn’t really require my attention.

Process Your Email in One or Two Sittings

Checking your email is different than processing your email. Some of your email requires a thoughtful response. Some email might only take two minutes to reply to. Some needs archived. And much just needs deleted.

I move the email that requires a real response into Omnifocus, my task manager, so I can schedule time to respond to those emails in a meaningful way. When I’m processing the email, I process the email. I reply to every email that requires a real response.

I try to do this in one sitting a day. But it almost always takes two. On Sundays, when I send y newsletter, it takes five.

Train the People in Your Life

You have to train the people in your life that you don’t live in your inbox.

I’ve spent time training the people in my life that I don’t live in my email. You let them know that if they send an urgent email that it’s unlikely that you will receive it in a time that meets their needs. If something needs your serious attention, the best way for anyone to get a hold of you is to use the telephone.

I never turn my telephone off. It is right next to me, even when I am sleeping. And, I’ll bet you never turn your phone off either.

By letting people know that you might take some time to respond, you train them not to expect you to be always on, at the ready, living to type the next email message. But most importantly, you’ll get a lot more work done.


Do you live in your inbox? (You can be honest here; we’re all friends)

Can you get up in the morning without opening your inbox first thing? How much work could you get done if you waited until 10:00 AM to check your inbox?

Can you limit the times you check email, making sure you are available for important client communication, but not so available it derails your day?

How long would it take you to process your email, to clear it out and respond to the important email messages?

Who in your life needs trained to wait for a response? Who believe you should live in your inbox?

Post by Anthony Iannarino on March 20, 2013

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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