Oh, your dream client gave you their business all right. But that doesn’t mean you didn’t really lose on price. You can win the business and still lose on price.
You won the business and still lost on price:
You can win the business and still lose on price. It’s important that you create value and in doing so claim enough value to ensure that you deliver it.
What are the problems that come along with winning on price?
Have you ever won on price only to discover that you’d have been better off losing?
How do low margins make it difficult to succeed for your clients?
Is it possible that your dream client was already underinvesting when you found them? Doesn’t lowering the price make it more likely that they are dissatisfied?
Written and edited by human brains and human hands.