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There are a lot of people who are happy to offer you the advice that you should never cold call. Here is a list of the people whose bad advice on cold calling you should ignore:

  • Anyone who profits from your adopting the belief that cold calling doesn’t work. These charlatans are putting their financial interests over your own. They are preying on your fears and weaknesses.
  • Anyone who has never sold professionally. The person suggesting that you abandon the phone has never carried a bag or had to make a number; they do not have the requisite experience to give you this advice. They are simply parroting what they hear other people say without no personal knowledge.
  • Anyone who tells you that cold calling did not work for them. The fact that the person offering this advice wasn’t good at cold calling does not mean that that is a universal experience. A lot of diets work for people who follow them but not for people who don’t. Do not allow yourself to be infected by other people’s beliefs or limitations.
  • Anyone who gets paid to create content for companies that sell services to sales people and sales organizations. The fact that someone is a writer for a blog belonging to a company in the sales space is no evidence that they have the expertise or credibility to speak about cold calling. A writer isn’t a salesperson, sales manager, or sales leader. They don’t make cold calls.
  • Anyone who sends emails offering you lead generation services and promising to build your funnel using email. The email that you received is this company’s exact approach. How effective was their approach when they used it to obtain your business?

Confirmation bias is looking for information that supports what you believe and refusing to entertain information that conflicts with your beliefs. It can be dangerous. If something makes you uncomfortable, it usually means that it is an idea worth exploring further.

Post by Anthony Iannarino on December 3, 2015
Anthony Iannarino
Anthony Iannarino is a writer, an author of four books on the modern sales approach, an international speaker, and an entrepreneur. Anthony posts here daily.
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