The Sales Blog

How to Make a Cold Call Sales Pitch: 4 Steps to Success

Posted by Anthony Iannarino, Jan 30, 2023

If you’re not prepared, making a cold call can leave you feeling like a deer in headlights.

The Best Outbound Calling Strategy in 2023 (with examples)

Posted by Anthony Iannarino, Jan 24, 2023

Nobody likes rejection. It’s one of the reasons why almost two-thirds of sales reps report that cold calling is their least ...

How to Nurture B2B Leads

Posted by Anthony Iannarino, Jan 18, 2023

The B2B leads that show up in your CRM courtesy of your B2B marketing function and their marketing strategy are not ready to ...

What Is a Good Customer Acquisition Cost?

Posted by Anthony Iannarino, Jan 05, 2023

The answer to the question “What is a good customer acquisition cost?” will be different across companies. One company's ...

7 Critical Steps Your Sales Outreach Strategy Needs

Posted by Anthony Iannarino, Jan 02, 2023

More prospects, more sales. Right? Not always.

How to Build an Effective Sales Outreach Strategy

Posted by Anthony Iannarino, Dec 31, 2022

Success in sales requires an effective outreach strategy. The more effective your outreach, the greater the number of ...

How to Write a Basho Email

Posted by Anthony Iannarino, Dec 20, 2022

It is a rare occurrence that a decision-maker will open and read your email. If you are unknown, your odds are about the ...

What Is a Drip Campaign?

Posted by Anthony Iannarino, Dec 10, 2022

For a long time, prospecting was limited to cold calling. Sales managers who couldn't help their team improve their sales ...

Common Mistakes in B2B Cold Calling (and how to fix them)

Posted by Anthony Iannarino, Nov 26, 2022

How would you like for coldcold calling to become the best part of your job?

4 Best Cold Call Opening Lines with Script Examples + What To Say After

Posted by Anthony Iannarino, Nov 14, 2022

First impressions are everything.

The Outbound Lead Generation Guide: Strategies + Examples

Posted by Anthony Iannarino, Nov 05, 2022

To make a sale, you must first start a conversation. Outbound lead generation is an excellent way to get in touch with the ...

The Only Way to Overcome Sales Call Reluctance

Posted by Anthony Iannarino, Oct 17, 2022

If you or someone you know has sales call reluctance, you have come to the right place. I am perfectly qualified to help you ...

The Best Time to Cold Call

Posted by Anthony Iannarino, Sep 29, 2022

Salespeople are a superstitious bunch. There are those who believe Monday isn't a good day to make cold calls, and there are ...

An Update on B2B Social Selling

Posted by Anthony Iannarino, Sep 27, 2022

You don't hear a lot about social selling anymore. Its promise was that every salesperson would reach their goals by simply ...

How to Build a Cold Calling Campaign

Posted by Anthony Iannarino, Sep 16, 2022

In the sales world of the past, you would have made a single cold call to a prospective client. Most of the time, you failed ...

Cold Calling vs. Warm Calling

Posted by Anthony Iannarino, Sep 15, 2022

A cold call is any call you make to a prospective client who isn’t expecting to hear from you. Some percentage of ...

How to Succeed at B2B Sales Prospecting

Posted by Anthony Iannarino, Sep 04, 2022

Different types of sales require different approaches. A salesperson who sells to the government (B2G) is going to need to ...

How to Deal With Time Objections

Posted by Anthony Iannarino, Aug 29, 2022

You and I are making cold calls to schedule meetings with our prospective clients. We both have the information for the ...

The Critical Importance of OutBound Cold Calling

Posted by Anthony Iannarino, Aug 26, 2022

At a company event, two engineers were elated to share that two of their dream clients had downloaded a lead-generation ...

What is the Best B2B Sales Prospecting Software in 2022?

Posted by Anthony Iannarino, Aug 25, 2022

Do you have login fatigue? I know I do.

How to Use LinkedIn for Prospecting

Posted by Anthony Iannarino, Aug 15, 2022

The most important thing you need to know about using LinkedIn for prospecting is what not to do. The social platforms ...

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Blog Category // Prospecting