--- title: "Ken Wilber on Levels of Consciousness, Integral Theory, and Their Effect on Business – (part 2) Episode #70 | The Sales Blog" description: As a business professional, are you informed of the various levels of knowledge? Ken Wilber talks about levels of integral theory & the effect on business. image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/ITA-ken-wilber.jpg --- ### [Now booking SKO meetings for 2026/27! 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It sounds like a strange question when you remember that this is a sales blog. But it’s important from a very fundamental level. The level of consciousness your prospects and clients are at, at any given time, is going to impact the way you interact with them and the way they understand and receive the things you have to say – including your sales presentation and responses to their objections. Today’s episode is a conversation with Ken Wilber, a leading philosopher who has done a lot of research about these levels of consciousness and what he has come to call “Integral Theory.” If you take the time to work through this conversation you’re going to benefit a good deal.   [As a business professional are you aware of the various levels of consciousness?Click To Tweet**](https://twitter.com/share?text=As+a+business+professional+are+you+aware+of+the+various+levels+of+%23consciousness%3F&via=iannarino&url=https://thesalesblog.com/2016/08/12/ken-wilber-on-levels-of-consciousness-integral-theory-and-their-effect-on-business-part-2-episode-70/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare) ### Business people tend to be strong in certain levels of consciousness. When it comes to being a superstar in business or sales there are characteristics that lend themselves to greater success. Performance. Accomplishment. Competitiveness. When a person reaches the higher stages of consciousness in terms of intellect and reasoning, he or she can be very good at sales or business leadership. But if that person has not grown equally in other areas that have to do with their moral center as an individual, extortion, insider trading, and much more is the result. Ken Wilber explains these issues on this episode, so be sure you listen. ### You need to understand where your company culture is in these stages of consciousness. It’s obvious that companies have cultures. What we see is that the culture is often made up of people at varying levels of development within the company. Those differences in development often determine the roles the individuals play within the company. And when those differing levels of consciousness come into conflict with each other, personality and interpersonal problems begin to occur. Often the problems are never addressed because the root of the conflicts is not understood adequately.   [You need to understand where your company culture is in these stages of consciousnessClick To Tweet**](https://twitter.com/share?text=You+need+to+understand+where+your+company+culture+is+in+these+stages+of+%23consciousness&via=iannarino&url=https://thesalesblog.com/2016/08/12/ken-wilber-on-levels-of-consciousness-integral-theory-and-their-effect-on-business-part-2-episode-70/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare) ### Why you can’t say that all hierarchies are bad. One of the trends we see in the world and in business today are trends that are moving away from the idea of hierarchical business structures and organization. But the root belief of the movement is that hierarchy and ranking are inherently bad. But the reality is that there are different types of hierarchy and throwing all of them out causes a narcissistic dominance that nobody benefits from or wants. On this episode Ken Wilber explains why growth hierarchies are actually a good thing and how they function in any organization or business to bring about advancement and growth ### How mindfulness can profoundly affect health and longevity. Mindfulness is a practice of dropping beliefs and judgments and becoming aware of the moment. Meditation is one of the practices that enables people to become more mindful and the regular practice of it will help people move from one level of consciousness to another, effectively growing the person in a “waking up” sort of way. Ken Wilber chats with Anthony about the issue of mindfulness and its helpfulness to business and business practices, on this episode.   [How mindfulness can profoundly affect health and longevity and success, on this episodeClick To Tweet**](https://twitter.com/share?text=How+%23mindfulness+can+profoundly+affect+health+and+longevity+and+success%2C+on+this+episode&via=iannarino&url=https://thesalesblog.com/2016/08/12/ken-wilber-on-levels-of-consciousness-integral-theory-and-their-effect-on-business-part-2-episode-70/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare) ### Outline of this great episode - Anthony’s introduction to Ken Wilber and why he’s on this episode. - The 8 stages of personal growth in humans. - Why 50% of world population are in the rational/achievement stage of development. - How business people tend to be those strong in certain areas of development. - Why the stages cannot be skipped and the impact it has on countries and cultures (even in business). - The concept of “whole-archy” (Zappos) and healthy hierarchies in companies. - The experiment where Ken reduced his brain wave activity through meditation. - The idea of mindfulness and the practical values of meditation as Ken sees it. > ### Our Sponsors: > > [Swag IQ](http://www.pfl.com/SwagIQ-Intelligent-Gifting.html) > > [www.PreOrder.TheOnlySalesGuide.com](http://www.preorder.theonlysalesguide.com) – Get bonuses with Anthony’s new book. ### Resources & Links mentioned in this episode - [Integral Life](http://www.IntegralLife.com) - Ken Wilber stops his brain waves (video below) - [How To Plan A Sales Call](http://www.HowToPlanASalesCall.com) - [The Model Sales Week](http://www.TheModelSalesWeek.com) 1591791243 > The theme song “[Into the Arena](https://soundcloud.com/ohhushmusic/sets/songs-ive-written-produced)” is written and produced by Chris Sernel. You can find it on Soundcloud ### Connect with Anthony [The Sales Blog](http://thesalesblog.com) [YouTube](http://www.youtube.com/Iannarino) [Facebook](https://www.facebook.com/iannarino) [Twitter](https://twitter.com/iannarino) [LinkedIn](https://www.linkedin.com/in/iannarino) ### Tweets you can use to share this episode   [Business people tend to be strong in certain levels of #consciousnessClick To Tweet**](https://twitter.com/share?text=Business+people+tend+to+be+strong+in+certain+levels+of+%23consciousness&via=iannarino&url=https://thesalesblog.com/2016/08/12/ken-wilber-on-levels-of-consciousness-integral-theory-and-their-effect-on-business-part-2-episode-70/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare)   [Why you can’t say that all #hierarchies are badClick To Tweet**](https://twitter.com/share?text=Why+you+can%E2%80%99t+say+that+all+%23hierarchies+are+bad&via=iannarino&url=https://thesalesblog.com/2016/08/12/ken-wilber-on-levels-of-consciousness-integral-theory-and-their-effect-on-business-part-2-episode-70/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare) [![Podcast editing and show notes - www.PodcastFastTrack.com](https://www.thesalesblog.com/hs-fs/hubfs/Imported_Blog_Media/Client-editing-show-notes-image-Jun-14-2021-02-23-08-60-AM.jpg?width=537&height=223&name=Client-editing-show-notes-image-Jun-14-2021-02-23-08-60-AM.jpg)](http://www.PodcastFastTrack.com) ###### Tags: [The Anthony Iannarino Show](https://www.thesalesblog.com/blog/tag/the-anthony-iannarino-show) [2016](https://www.thesalesblog.com/blog/tag/2016) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on August 12, 2016 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![hustler-ebook-v3-1-cover](https://www.thesalesblog.com/hs-fs/hubfs/Free%20Resources/ebooks-2020/hustler-ebook-v3-1-cover.jpg?width=768&height=994&name=hustler-ebook-v3-1-cover.jpg) ### Guide to Becoming a Sales Hustler You weren’t put here to survive. You were put here to do something and to flourish. You’re here to reach your full potential and to make a difference. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/5746f431-45b9-48ee-a8d8-e9a950e5ab3f.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/5746f431-45b9-48ee-a8d8-e9a950e5ab3f) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-09-17T1:55:09 PM", "datePublished" : "2016-08-12 09:00:29", "description" : "As a business professional, are you informed of the various levels of knowledge? 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