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Last year I chose the words platform, lean, and tribes around which to frame all of my goals and disciplines. I made major progress on platform and tribes, with much work still to be done. And I completely bombed on lean (until the end of the year, I didn’t increase my effeciency and effectiveness enough . . . and I am still learning).

Here are the three words I am using for 2014.

Pivot: To pivot means to shift directions. For me this is about broadening both what I do to create value and the ways in which I deliver it. It means exploring, creating, and sharing new content. It also means exploring and playing with different vehicles and formats for delivering that value.

Pivot is my first word for 2014.

Frames: Anyone who consults, coaches, trains, or teaches is using a framework of some kind. A framework is a process or a methodology used to generate some result. I like frameworks, but I don’t like a rigid adherance to a framework for rigidity’s sake. A frame should be principles-based and flexible enough to change when new information or new outcomes are needed.

I am going to create more frames in 2014, including many for me personally. This is a new level of lean from last year.

I am also going to refine my existing frames.

Margin: The word “margin” can mean a lot of things. It can mean more uncommitted time available for friends and family. It can mean more uncommitted money and financial freedom. But for me it means the ability to be completely present in whatever I am doing without having to worry about what isn’t being done. This is a different level of commitment because it requires me to make and keep the commitment not to make some commitments.

Margin is only created when you say “no” to something now because you want something different later.

Margin is my final word for 2014.

Go see Chris’s post today for his three words. What are you going to focus on in 2014?

Sales 2014
Post by Anthony Iannarino on January 1, 2014
Anthony Iannarino
Anthony Iannarino is a writer, an author of four books on the modern sales approach, an international speaker, and an entrepreneur. Anthony posts here daily.
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