<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=577820730604200&amp;ev=PageView&amp;noscript=1">

My three words for 2013 were Platform, Lean, Tribes. “Platform” was something on which to stand. “Lean” was about efficiency and effectiveness. And “Tribes” was a nod towards relationships.

In 2014, my three words were Pivot, Frames, and Margin. “Pivot” was about broadening what I do beyond just sales. “Frames” was directed towards building out processes and methodologies. And “Margin” represented more uncommitted resources.

In 2015, I chose Order, Depth, and Lifestyle. “Order” was mindfulness, eliminating clutter, and disciplines. “Depth” was about going deeper in just a few areas and running down every rabbit hole. “Lifestyle” represented designing and living my life on my terms. 2015 was a breakthrough year for me in many areas, driven in whole or part by the progress I made in the prior two years.

Now, onward to 2016, with vim and vigor.

Growth: The idea behind three words is that you use the chosen words as themes that cut across multiple areas of your life. I have selected “growth” because it is defined as “developing” and “increasing.” It also means reaching another, greater level. This theme is the frame for my entire 2016.

Multiplier: If you increase the multiplier, the number you are multiplying against, the variable is increased. For example, 5 x 3 = 15. In this example, 3 is the multiplier. But 5 x 12 is 60. In these examples, the number 5 hasn’t changed, but the multiplier has. I chose the theme of “multiplier” because there are some resources that cannot be changed. In 2016, I am going to work on increasing multipliers.

Focus: This word has some useful definitions. First, it can mean the center of interest or attention. But it also means clarity, like when you “focus” a camera. Both definitions are useful. If something has your focus, that means everything else fades into the background or disappears. The word for me is a reminder to go narrow and deep, allowing the non-essential to fade from view.

That’s my 2016. I stole this riff from my good friend, Chris Brogan. He’s been doing this exercise publicly for ten years. You can read Chris’s 2016 post here.

Sales 2016
Post by Anthony Iannarino on January 1, 2016

Written and edited by human brains and human hands.

Anthony Iannarino
Anthony Iannarino is a writer, an international speaker, and an entrepreneur. He is the author of four books on the modern sales approach, one book on sales leadership, and his latest book called The Negativity Fast releases on 10.31.23. Anthony posts daily content here at TheSalesBlog.com.
ai-cold-calling-video-sidebar-offer-1 Sales-Accelerator-Virtual-Event-Bundle-ad-square
salescall-planner-ebook-v3-1-cover (1)

Are You Ready To Solve Your Sales Challenges?


Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

Solve for Sales

Join my Weekly Newsletter for Sales Tips

Join 100,000+ sales professionals in my weekly newsletter and get my Guide to Becoming a Sales Hustler eBook for FREE!