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The Establishment and the Disruptor

The Establishment and the Disruptor

The establishment believes that you need a taxi to transport you from point A to point B. The establishment thinks you should wait on the curb with your hand held up as taxis fly by, hoping against hope that one will pick you up. The establishment believes you don’t care ...

How To Improve Your Forecasts Now

You have a deal that is near the end of your sales process. Your CRM settings suggest that you have a 90 percent chance of ...

Negotiating and Discounting Are Different

Negotiating and discounting are not the same thing.

Go Ahead and Change Your Mind

It’s okay to change your mind. You can be committed to some position for years or decades and later to decide that you ...

A Lesson Learned the Hard Way at Lunch

When I was very young, naïve, and new to selling, I relentlessly called a big prospect in my territory. She refused my ...
Information Disparity 2-part video series

You Are Not a Marriage Broker

You have a big call, and you don’t have the subject matter or technical expertise you need to create value on the sales ...

10 Factors for Forecasting Deals

Compelling reason to change: If your dream client doesn’t have a compelling reason to change, it’s difficult to forecast ...

Phone First. Email Second.

Phone first, followed by an email.

How To Beat Your Larger Competitors

I grew up in a business that was much smaller than the major competitors with whom we battled for business. I learned to ...
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Competing With Good Enough

You have the more expensive solution. Your competitors sell what you sell, but at a lower price. But you have the superior ...

What Is and Is Not Urgent

It is unlikely that the message in the last email you read was urgent. Only a tiny percentage of your email requires your ...

You Created the Circumstances

Things that created the current circumstances:

Violating My Own Beliefs About Price

I am writing this from the backseat of a car as my driver takes me to the airport. When I booked this trip, I looked at a ...
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A Focus On the Wrong Product

It’s easy to talk about your own product (or service or solution) when you sell. You are a true believer in your product and ...

Wary of the Halo Effect

The halo effect: the propensity to believe that even a successful person’s negative behaviors are worth modeling and that ...

Act Sooner

Acting sooner is better than acting later.

Your Glass Is Overflowing

Some people see the glass as half empty. They believe that there is something missing. There isn’t enough. There aren’t ...
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Don’t Touch the Stove

Some people have to burn their hand. They have to touch the stove for themselves. You can tell them that the stove is hot ...

How You Lose Deals

This is how you lose deals.

The Business Of Competitive Displacements

Reaching your dream client can be difficult. Creating an opportunity when your dream client is already satisfied and when ...

Why You Have Not

You have not developed the necessary mindset. You do not have an optimistic and empowered belief structure. Until you get ...
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Are You Ready To Solve Your Sales Challenges?

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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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