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Winning Small

Winning Small

If you are going to expend that first big block of effort and energy to participate, you might as well go ahead and give whatever it takes to win. –Johan Bruyneel (Coach to Lance Armstrong) You won your dream client’s business. Well, sort of. You won some orders. You filled ...

Why Should Your Dream Client Choose You in Particular?

I was sitting in a client’s office once when one of my fiercest competitors called him. He took the call, and I got to ...

What I Have Against the New Buying Process

Buying has changed. Buyers now have more access to more information than at any time in human history. They are using this ...

How to Compete on Values

You want an unassailable advantage? You want a differentiation strategy that makes it more difficult for your competitors to ...

You Can’t Cram to Make Your Number. Do the Work Now.

When you were in high school or college, you might have crammed for your final exam, hoping to squeak out a passing grade. ...
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What Makes Territories Unfair

Territory plans are mostly unfair.

How Much Value You Create Determines Much Money You Make

This morning I took a taxi to a conference. The taxi was clean, the driver was polite, and he took me directly to my ...

How Much Would You Pay for That Client? (A Note to the Entrepreneur)

How much would you pay to acquire a major client, your dream client?

It’s a Lead, Not an Opportunity

Leads and opportunities are different.
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Mismatched Sales Skills and Value Creation

You and your client (or dream client) need to be right for each other. Your models need to match up, and your sales skills ...

To Be a Strategic Advantage for Your Clients, You Have to Think

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, ...

Your Return on Time Invested

Making your number means working against the clock. One of the primary factors in making quota is the great and unrelenting ...

The Inner Circle Mastermind Group

For some time I have been toying with the idea of leading a mastermind group of business people, salespeople, sales ...
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Do the Lonely Work

If you want results, you have to do the lonely work.

You Are Not a Secret Agent

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, ...

If There Were a Draft for Salespeople, In Which Round Would You Be Taken?

The NFL Draft is my favorite part of football season. The NFL actually behaves like we in business only pretend to behave.

How to Join Your Dream Client’s Tribe

Your dream client’s company is a complicated web of human relationships. It’s a complex social group, and it’s an organism ...
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Can I Turn My Employee Into Something More?

The Sales Blog mailbag always brings interesting questions. One from someone in management and leadership reads: “Do you ...

We Will Provide You With More Leads Than You Can Handle

My old man has a friend who, as a young man, worked very hard to position himself for a job with a large investment-banking ...

Self-Discipline In Action

Self-discipline is the master key to effectiveness in sales—or in anything else. It’s the ability to keep the commitments ...

Protect Your Dreams from Those Who Would Crush Them

I was approached by a group of undergraduate students this week. They told me that they had decided to start a consulting ...
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Are You Ready To Solve Your Sales Challenges?

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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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