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How To Effectively Close a Complex B2B Deal

How To Effectively Close a Complex B2B Deal

I wrote a book on how to close complex B2B sales titled The Lost Art of Closing: Winning the 10 Commitments That Drive Sales. The book provides a deep dive into the ten commitments you need to win deals. Here is a summation of the book that will give you a structure for ...

5 Ways to Raise Your Prices with Confidence

Over time, the price you charge your client is inadequate, no longer allowing you to create the value they’ve come to expect ...

What to Do When You Know They’re Not the Sole Decision-Maker

You’ve acquired a contact to act as your champion or sponsor. They are motivated to change, and they are engaged in ...

How to Get Past the Gatekeeper

Starting today, I am posting a series of posts on B2B sales dilemmas based on questions I receive from salespeople. This ...

The Single Most Important Prerequisite for Success

Pay attention to successful people, and you’ll find one single attribute they share in common. That single attribute is ...
Information Disparity 2-part video series

How to Stop Negotiating With Yourself

Human beings are not rational. Instead, we have the power to rationalize our decisions and our actions. One of the ways we ...

The Breakthrough Leadership Superpower That Is Alignment

In business, there is both positive and negative friction. The positive friction allows for the type of conflict that moves ...

The Competitive Advantage in Value Stacking

Four Levels of Value There are four levels of value you might create for your dream clients in B2B sales. The first level of ...

What Happens If You Forget The Email And Pick Up The Phone

How much a specific medium appeals to you is not a measure of its effectiveness. Believing that email is efficient is to ...
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How to Improve Your Effectiveness as a Leader Now

There is nothing easy about leading others, whether it is a large organization, a division of a company, or a small team. ...

7 Mistakes That Kill Big Deals

Follow this link for ideas about how you win big deals in B2B sales. Read on to learn how you might lose big deals you might ...

How to Live Your Best Life Now

You have already punched your ticket for this ride called “life.” The journey started many years ago, and it will end at ...

How to Win Big Deals

When you start in sales, you need deals. One deal is as good as another deal, a perspective that is helpful because you ...
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When You Should Stop Selling

There are times when you may feel like the right thing to do is to stop selling. No matter what you think, and without ...

4 Ways to Boost Your Cold Call Results

The best cold call script is the one that allows you to book a meeting at the highest percentage rate. When you are making a ...

The Difficult Challenge of a Fear-Based Sales Approach

There was a time when a post like this would be about salespeople who used high-pressure selling techniques, the hard sell ...

The Five Enormous Mistakes In Your Prospecting Sequence

If you are a human being with a heartbeat, the ability to fog a mirror by breathing on it, and in possession of a work email ...
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Learning How to Swim in the Red Ocean

Be Uber. Be AirBNB. Be Facebook. Be a disruptive force and create a scenario and create a scenario where there is no ...

10 Sure-Fire Signs Your Dream Client Is a Nightmare

The prospect you are pursuing spends much money in your space. They use a great deal of what you sell. Always have, and ...

A Real,True, and Powerful Definition Of Success

We often speak about concepts as if we understand the words we are using, and that there is a general agreement about what ...

How to Build Consensus With an Instructive View of the Buyer’s Journey

We consistently present sales processes and the buyer’s journey as linear processes, when we depict them on a slide as a ...
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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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