A few weeks ago, I posted my first video on LinkedIn. It was a response to a friend’s video where he suggested closing is not a skill, and that it is no longer important in sales. Both of these ideas as stated are inaccurate and will cause you to lose deals you might otherwise have won.
Closing doesn’t require that you be smarmy, manipulative, self-oriented, or pushy. Now it means that you ask for the commitments your dream client needs to make to create change and produce a better result.
This episode of the podcast is sponsored by b2bsalestraining.com and The Lost Art of Closing.
